All Mobile Users Are Not Alike, So Why Does Your Company Give Them All The Same Equipment And Service? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
12/10/2009
01:33 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%

All Mobile Users Are Not Alike, So Why Does Your Company Give Them All The Same Equipment And Service?

A new Forrester Research report recommends that companies can save big money by segmenting users according to job roles and offering different devices, apps, and services for each segment.

A new Forrester Research report recommends that companies can save big money by segmenting users according to job roles and offering different devices, apps, and services for each segment.The report Cut Mobility Costs By Classifying Users, by Brownlee Thomas, PhD., with Christine Ferrusi Ross and Sean Galvin, also makes the controversial recommendation of disqualifying users from mobile service "when their job functions are location-specific and they don't need to be instantly reachable" -- regardless of job title!

Yikes!

You mean that company paid mobile connectivity isn't a right protected in the Constitution?

The report -- which surveyed enterprises for their biggest mobility challenges, but applies to SMBs as well -- suggests that IT and procurement departments should work together to audit current and past-year mobile spending and standardize packages for various roles. The authors identify five key roles:

  1. Frequent and regular international travelers
  2. Regular domestic travelers
  3. Field services and operations personnel
  4. Frequently out-of-the-office but mostly local mobile users
  5. Mostly in-office personnel who job requires continuous reachability, but not mobile calling, e-mail, or data access.

Then, natch, the report adds "high-level execs who insist on using their mobile phones" for most of their calls, and "a small number of users who's tenure and title make them reluctant to be reclassified into a lower-usage category."

Given all that, I would add that if you're planning on cutting off anyone's mobile service, you'll also want to involve HR and upper management, as you're likely to have some pretty unhappy former customers.

Other ways to save on mobile costs, the report says, include deferring purchases or buying refurbished equipment -- and not letting users "lose" their old device when new ones become available. Also in that vein, the report offers a useful tip to get user buy-in on controlling costs: "give them a copy of their billing statement -- the sticker shock is usually enough to correct unnecessary use."

Finally, the report also suggests getting some users to rely on their personal smartphones and service, perhaps reimbursing them via a fixed stipend or "shared-liability" option. That way, companies control costs and users get the phone they want.

Just be careful of the support nightmares...

More From bMighty:

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty toolbar on your browser Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll