With consumers flocking to mobile devices in droves, businesses need to meet customers where they are. These 5 tips will help your business navigate the mobile Web.Mobile. Mobile. Mobile. From iPhones to Android, iPads to apps, everyone is talking about the bright future for mobile. In fact, Eric Schmidt, the Google CEO, reached beyond predictions of a bright future for mobile to declare that mobile is in fact the future during his keynote address to the Mobile World Congress last month.
"The confluence of these three factors (computing, connectivity, and the cloud) means your phone is your alter ego, an extension of everything we do," Schmidt said. "Here, right now, we understand the new rule is 'mobile first' in everything."
The statistics underpinning Schmidt's mobile first agenda are myriad. Within three years, smart phone sales are projected to outpace PCs. Within five years, more consumers will access the Internet using a mobile device than with a PC. The ascendant mobile trajectory and consumer migration that these stats and luminaries predict can't be ignored and business small and large are alternately scrambling to seize the day or scratching their heads about how to get into the game.
With the economy still sputtering along and businesses reluctant to shoulder new spending, investing heavily for this consumer shift to mobile is daunting. Yet even business owners taking a machete to costs can get into the mobile game if they do it strategically and focus on ROI. To that end, the CEO of Geodelic, Rahul Sonnand, offers SMBs some advice for navigating the mobile Web. His company provides a location-based mobile publishing network that businesses can use to build their own branded mobile applications and experiences for iPhone and Android phone users.
Here's Sonnand's top five tips:
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