3 Things Apple Is Doing Right With The iPhone 3GS Roll-Out - InformationWeek

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6/9/2009
04:20 PM
Eric Ogren
Eric Ogren
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3 Things Apple Is Doing Right With The iPhone 3GS Roll-Out

Apple obviously learned a hard lesson from the iPhone 3G launch. This year, as it prepares to make iPhone OS 3.0 and the iPhone 3GS available, it has taken crucial steps to avoid the debacle that caused outrage last year.

Apple obviously learned a hard lesson from the iPhone 3G launch. This year, as it prepares to make iPhone OS 3.0 and the iPhone 3GS available, it has taken crucial steps to avoid the debacle that caused outrage last year.When Apple launched the iPhone 3G last summer, it made a critical error. It made a newer version of iTunes and iPhone OS 2.0 available to original iPhone owners, and it made the iPhone 3G available pretty much all at the same time.

The result was an extremely over-stressed bunch of servers that couldn't handle all the requests from iPhone owners who wanted to update iTunes, download the new OS, and register the iPhone 3G. I was unable to activate the iPhone 3G for a period of about 8 hours after I first purchased the iPhone 3G, leaving me without a cell phone for that time. I wasn't alone.

This year, things are different.

First, Apple has already rolled out iTunes 8.2. iTunes 8.2 is necessary to support iPhone OS 3.0. Chances are, most will have downloaded iTunes 8.2 before iPhone OS 3.0 becomes available.

Second, Apple is making iPhone OS 3.0 available to iPhone owners before the launch of iPhone 3GS. People interested in updating their iPhones with the new operating system will have several days to do so before the iPhone 3GS goes on sale. Given the millions of iPhones already out there, demand for the new OS will likely be strong.

Third, by making the iPhone 3GS available after iTunes 8.2 and iPhone OS 3.0, new users shouldn't run into clogged servers when they attempt to register their new iPhones.

iPhone OS 3.0 will be available to both the original iPhone and iPhone 3G starting June 17. The iPhone 3GS goes on sale June 19.

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