Microsoft Zune Fails To Reach Top Seller Lists On Amazon.com - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Business & Finance

Microsoft Zune Fails To Reach Top Seller Lists On Amazon.com

Various models of Apple's iPod, on the other hand, were among the top sellers.

The Microsoft Zune failed to make Amazon.com's list of top sellers in consumer electronics during the holiday shopping season, another indicator of the digital media player's lackluster entry into the market dominated by Apple Computer's iPod.

Various models of the iPod, on the other hand, were among the top sellers, along with Canon Powershot Digital Elph Cameras and Garmin GPS devices, Amazon said Tuesday.

In the home computer category, the Apple MacBook 13.3-inch notebook in white and black was the top seller, along with the Sony Vaio 15.4-inch notebook.

Amazon is the largest online-only retailer.

Zune sales dropped significantly after a successful launch week. For the first four days following the Nov. 14 launch, Zune accounted for 9% of unit sales and 13% of revenue in the portable media player market, according to the NPD Group. The device held the No. 2 position during that time, just ahead of SanDisk but well behind the iPod, which grabbed 63% of unit sales and 72.5% of revenue.

During the holiday season, Zune was seldom seen among the top 10 consumer electronics on Amazon. Microsoft, however, says sales have met its internal forecasts, and it expects sales to pick up over time as the company increases marketing and introduces technology enhancements.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll