Microsoft Woos Telecom With IPTV Sandbox - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Enterprise Applications

Microsoft Woos Telecom With IPTV Sandbox

The company's Connected Services Sandbox can be used to create mashups that combine voice, e-mail, instant messaging, mapping, and search.

Microsoft's Internet Protocol Television (IPTV) software update, unveiled on Monday at the NXTcomm 2007 conference in Chicago, is just one of many products designed for telecom carriers to deliver next-generation services.

The trick is blending traditional telecom technologies with Web 2.0 applications.

It's no secret that carriers are constantly challenged to entice their subscribers with better, faster services. Microsoft thinks it has found the answer with an initiative that blends the traditional and the cutting edge. The result is Microsoft's Connected Services Sandbox initiative, which is designed to unite independent software vendors, developers, systems integrators, network equipment providers, and telecom service providers in developing and testing new communications services, and then bringing them to market.

Since the initiative's introduction last year, more than 120 managed network mashups have been created, according to Microsoft. The mashups integrate telecom technologies with Web services; they're offered through a software-as-a-service model, across any type of network or device.

For example, one software developer named Deepak Sharma created a collaborative logistics mashup -- basically a Web portal -- for shipping companies that want to share unused capacity in trucks. The mashup is meant to help shippers cut costs by using location information and communications like text messaging to find nearby trucks that are going to their destination. Sharma used BT's next-generation IP-based network and Microsoft's Connected Services Framework, server-based software for connecting content services and networks, to create his prototype.

At NXTcomm this week Microsoft's partners, including Aepona, jNetX, Nortel Networks, and Tech Mahindra, will demonstrate other mashup services that combine voice, e-mail, instant messaging, mapping, and search. Some examples include:

  • Mixed communications: Call logs with presence information, click-to-call service from any phone, and intelligent call screening.
  • Managed direct marketing: An e-mail direct marketing platform that triggers instant communication between consumers and merchants.
  • Unified communications: Call-back, routing, and log services with instant messaging.
  • Buddy finder: Locating a "buddy" using a mobile phone.

According to Microsoft, these mashups "bring together communications applications with content from a variety of sources to deliver a compelling experience to the end user."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll