Microsoft Unveils New Auto Industry Drive

Through its new Microsoft Peak Performance Initiative, the company will use open industry standards and Internet services to generate products and services for the auto industry.



Microsoft unveiled a barrage of products and services for the auto industry--many of them from 25 partners--at its Global Automotive Summit Friday in Dearborn, Michigan. Called the Microsoft Peak Performance Initiative, the effort will use open industry standards and Internet services.

The software colossus changed the name of its mobile in-car software platform and reference design from "T-box" to Windows Mobile for Automotive and it is scheduled to deliver a range of products next year under the auspices of Microsoft's Automotive Business Unit.

The firm said it is developing a telematics system for Fiat Auto based on a Microsoft-Fiat reference design that will include a chip set, processors, telecommunications module, speech engine, and hardware development. Firms partnering with Microsoft and Fiat on the system will include Samsung Electronics Co. Ltd, ScanSoft Inc., Siemens AG, SiRF Technology, Xilinx Inc., and Magneti Marelli Holding SpA.

Microsoft said the initiative will focus on four areas: new product development performance, operational performance, supply chain performance, and sales and customer service performance.

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