Microsoft Strengthens Industry Focus - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Microsoft Strengthens Industry Focus

A new online directory lets customers search through over 5,000 third-party products by industry, geography, or Microsoft product.

Microsoft Corp. has made 5,000 industry platforms available through two tools--Microsoft Solution Finder and Microsoft Industry Builder--the company said Thursday.

Microsoft Solution Finder, an online directory, allows Microsoft Dynamics partners, developers, and customers to search through more than 220,000 Microsoft Certified Partners by industry, geography, or Microsoft product.

The directory gives customers and partners access to more than 5,000 solutions. About 2,000 are tightly integrated with Microsoft Dynamics business management applications, including financial management, customer relationship management (CRM), supply chain, and Microsoft Retail Management System.

Microsoft's shift toward specific industries demonstrates a significant change in strategy. "We invest millions of dollars every year, and now more than half is being aligned through vertical marketing efforts for partners," said Craig McCollum, vice president of worldwide sales strategy for the Microsoft Business Solutions group. "This is a significant shift for us, because two years ago we weren't doing that at all."

Each product is validated with two customer references to ensure quality, McCollum said. "We call the references to confirm they are using the products," he said. "Then we turn on the solution within the tool for others to use."

Through the solutions finder, Microsoft also can identify unfulfilled product areas.

Along with the online search service, Microsoft is building a community of independent software vendors (ISVs) to participate in an Industry Builder program.

Through the program, originally announced in December, these ISVs develop market-driven applications and services. Microsoft said customers have just begun to use these products. Gold Kist Inc. and Heritage Bag Co. have gone live with a product called Process Industries for Microsoft Dynamics AX developed by Fullscope Inc. About 45 partners have signed on in 12 geographies.

The newest solution is for the retail industry. Retail Chain Manager was developed by industrial manufacturer To-Increase, the software division of Columbus IT Partner USA Inc.

Microsoft-certified partner Blue Fox Enterprise NV has also signed onto the Industry Builder initiative with a platform for the textile and apparel industry. It's scheduled to launch later this year with Microsoft Dynamics AX, an enterprise resource planning (ERP) tool.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
What Becomes of CFOs During Digital Transformation?
Joao-Pierre S. Ruth, Senior Writer,  2/4/2020
Fighting the Coronavirus with Analytics and GIS
Jessica Davis, Senior Editor, Enterprise Apps,  2/3/2020
IT Careers: 10 Job Skills in High Demand This Year
Cynthia Harvey, Freelance Journalist, InformationWeek,  2/3/2020
Register for InformationWeek Newsletters
Current Issue
IT 2020: A Look Ahead
Are you ready for the critical changes that will occur in 2020? We've compiled editor insights from the best of our network (Dark Reading, Data Center Knowledge, InformationWeek, ITPro Today and Network Computing) to deliver to you a look at the trends, technologies, and threats that are emerging in the coming year. Download it today!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll