Digital Strategy Test: Can You Gain Competitive Advantage? - InformationWeek

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Comments
Digital Strategy Test: Can You Gain Competitive Advantage?
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Laurianne
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Laurianne,
 User Rank: Author
2/27/2014 | 2:46:26 PM
Great examples
Did we just use the word "joy" in an IT article, Vinnie? Seriously, it is always great to hear examples like these, where IT execs are genuinely excited about their projects.

I find the shoppable fashion magazine an interesting exanple of competitive advantage. Those of us who worked in consumer tech journalism in the 90s thought a shoppable laptop/phone/gadget magazine would replace our publications -- but no one has put that formula together yet.
ChrisMurphy
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ChrisMurphy,
 User Rank: Author
2/27/2014 | 2:53:03 PM
Re: Great examples
Laurie, that's a great example of how there's still a huge gulf between possible and profitable in many digital initiatives. Is retail profitable enough to support a publishing arm, and is the publishing good enough when its goal is really to drive sales? One CIO offered this deceptively simple advice: Be very clear on how you're going to make money from these digital efforts.


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