How To Screw Up Your Enterprise Mobile App - InformationWeek

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How To Screw Up Your Enterprise Mobile App
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Stratustician
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Stratustician,
User Rank: Ninja
2/22/2014 | 12:54:57 PM
Some great advice!
I think you really nailed the key frustrations with enterprise applications here.  The biggest problem I've seen when it comes to releasing applications and getting employee buy-in, is that no matter how much you consult them, they always feel like the application was forced upon them.  Your advice to release in several phases in order to drive adoption is a great way around this!  I also think if more folks spent time mapping the old process, figuring out how mobility affects it, and then working on a next generation application strategy, we would eliminate a ton of the headaches associated with trying to keep a dead process alive.  Great read!
quintonwall
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quintonwall,
User Rank: Apprentice
2/19/2014 | 9:14:29 PM
Re: How soon is too soon?
Chris,

Fantastic points. Here at salesforce, we rolled out Salesforce1 internally before making it available to our customers. One of the things we did is make a feedback function right within the app. In-app feedback must be as ubiqitous in any app, not just mobile, as secure login is. If your users are not telling you what they need in an app, I bet they are telling the rest of their social network.
quintonwall
IW Pick
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quintonwall,
User Rank: Apprentice
2/19/2014 | 9:10:17 PM
Re: How soon is too soon?
Shane, you make a great point. In my experience complex problems are often best solved by breaking them into smaller problems and solving those. This way, what is your MVP (Minimal Viable Product) today is in the hands of the users fast. It might not have everything everyone wants, but it solves a problem. You can then iterate  to solve the next part of the problem, or as is often the case, your users identify something you didn't even consider to start with. The trick is constant iteration.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
2/19/2014 | 5:22:01 PM
Re: How soon is too soon?
Create disposable apps when possible and practical because chances are everything will be different in a few months.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
2/19/2014 | 5:07:42 PM
Re: How soon is too soon?
Regarding the iterate advice, a CIO once put it this way: "you can't imagine fast enough." In other words, get mobile apps and devices in people's hands, and see what they want to do. Don't spend forever imagining what's in that third column of "New Opportunities." They'll tell you what's missing as they start using them. The trick -- are most IT shops plugged in enough to their end user colleagues to get that feedback?   
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
2/19/2014 | 2:17:30 PM
How soon is too soon?
Quinton, I agree you can't let mobile app development linger and it's important to release fast, gather feedback and update update, update. But how soon is too soon? I imagine IT and developer groups will feel the pressure to release so fast that they end up putting out a skeleton that's not all that useful -- it's a skeleton with potential but it's still a skeleton. 


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