Social Business: Why Group Adoption Matters - InformationWeek

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Social Business: Why Group Adoption Matters
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/18/2014 | 8:18:12 PM
Re: All three layers are important, it's how they're contextualized
@Tom, I agree with you on that point. To improve adoption, businesses need to focus on launching something simple and intuitive at the outset. If Facebook, Twitter, or Google+ were too complicated at the outset, people wouldn't have used it.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
2/18/2014 | 7:11:49 PM
Re: All three layers are important, it's how they're contextualized
If training is required, the system is already too complicated. Facebook, Google+, and Twitter don't require training (though not everything is obvious at the outset). Collaboration platforms should need no explanation.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
2/18/2014 | 4:14:52 PM
Re: All three layers are important, it's how they're contextualized
It's futile to try to change the collaboration habits of an entire organization in one fell swoop. It's too many people to get running in the same direction. It's difficult to do that in most departments let alone the entire company. Social tools only gain momentum in pockets, as the article mentions. When a small group uses social to improve communication and productivity, other groups will hear about it and want to try it, and then it snowballs. Group adoption matters as long as the groups are small.
RobPreston
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RobPreston,
User Rank: Author
2/18/2014 | 1:15:42 PM
Re: All three layers are important, it's how they're contextualized
At the individual level, never understimate the "what's in it for me?" factor. All the training and executive reminders and threats won't increase uptake long term unless individuals see and experience the value in using said collaboration platform. They must be a natural part of the workflow, not a forced march.  
Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/18/2014 | 9:18:34 AM
Different approach in 2014?
The author writes about changes he's making this year to improve social business adoption within his organization. What adjustments are you making in 2014?


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