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2/20/2014 | 8:44:50 AM
Their employees are paid and measured based upon individual work. As a result of this, and reinforced by their job descriptions, few have any incentive to collaborate or share knowledge.
Throw in that decisions are typically made based on hierarchy rather than knowledge, that information is often far from transparent and readily available throughout the organization and that feedback on both collective and individual performance is often incredibly sporadic.
Is it any surprise that enterprise social networks aren't taking off? Buying a tool won't make people collaborate when so many of the other things in their work environment are telling them not to.
These tools aren't difficult to pick up, and if you fix the environment so that it encourages collaborative behaviours then I'm fairly sure you'll get much better adoption of them.