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User Rank: Apprentice
1/21/2014 | 12:48:58 PM
The first is because the cellular industry has had fads before - - remember the "Smallest!" fad?
The second part is that one generally find it difficult to determine when a fad ends. For example, in the automotive realm, big tailfins were a fad ... and lasted 5-10 years, depending on which examples you want to count.