3 Big Facebook Policy Changes

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Tom Murphy,
User Rank: Author
11/18/2013 | 12:53:00 PM

Facebook Stumbles

Facebook is caught between a rock and the proverbial hard place. It needs ad revenue but its users need to know they won't be used as advertising vehicles. We remain in the early days of social media and if its short history has taught us anything, it is that Facebook is likely to be replaced with the next big thing. Teens are already looking for something better, which Zuck noted in the company recent earnings call.

My guess is we'll next see a nonprofit social network rise up that respects the privacy wishes of its users. (Hey, Wikimedia, wanna give that a go?) What do you think? Is Facebook or Twitter going to dominate this space forever?

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OtherJimDonahue,
User Rank: Apprentice
11/18/2013 | 1:01:35 PM

Re: Facebook Stumbles

Tom -- Nothing lasts forever. Well, nothing lasts forever in first place, anyway.

But I think we can all agree that Google+ will never dominate, right?

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Tom Murphy,
User Rank: Author
11/18/2013 | 1:11:45 PM

Re: Facebook Stumbles

Jim, I think you're right. Google+ is growing quickly and does offer advantages over FB, but it also shares some of the more serious advertising/advertising issues. Twitter and LinkedIn are dancing on the line.

In my book "Web Rules: How the Internet is Changing the Way Consumers Make Choices," I pointed out 13 years ago that the 'Net is the first mass medium controlled by the end user. Current social networks haven't figure out what that means yet, and that's why the current models won't work. It means that, eventually, we'll see a social network that is guided by users.

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nwodecki,
User Rank: Apprentice
11/18/2013 | 1:22:17 PM

leaving facebook

yesterday's NYT's wrote an article on how people are leaving facebook for other, more preferred social media apps/sites. wonder how long until facebook goes the way of friendster and myspace. my opinion, sooner than later.

NYT article:

http://www.nytimes.com/2013/11/18/technology/facebook-strives-to-keep-its-cachet.html?_r=0

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Michael Endler,
User Rank: Author
11/18/2013 | 1:44:06 PM

Re: Facebook Stumbles

It's a great point, Jim. Does anyone think Facebook will succeed with its current strategies? Seems like most of the sentiment here is that they're not in a great spot.

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Kristin Burnham,
User Rank: Author
11/18/2013 | 3:00:42 PM

Re: Facebook Stumbles

A source I interviewed for another story made a really great point. He said, "We don't lose the desire to have privacy. We change the value proposition of what it is. The more we share online and the more people react to it, the safer you think it is to continue sharing." That's exactly what Facebook wants to happen: The more comfortable people are with sharing, the more they share, and the more they profit.

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Tom Murphy,
User Rank: Author
11/18/2013 | 4:14:31 PM

Re: Facebook Stumbles

A good deal of this is related to generational change. The boomers, the children of WWII vets, valued privacy and feared Big Brother. Gen X/Y drifted back the other way, leaving behind fears of the German intelligence agencies. Now we see teens shunning Facebook after seeing how it consumed elder siblings. The pendulum is swinging again, and I suspect we'll see the next great experiment in social media before long -- ask your kids what it will be.

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Ariella,
User Rank: Author
11/18/2013 | 9:32:33 PM

Re: Facebook Stumbles

@Kristin that's all true, though I think that some of it depends on the individual's own inclination. I don't share personal information or even family pictures online. The only pictures I post are of places -- not of particular people. But many people do the equivalent of pulling out all their snapshots online (it reminds me of one of the "I Love Lucy" episodes in which Ricky wanted to be the first to draw -- that is pull out his pictures of the kid before a rival dad).

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Ariella,
User Rank: Author
11/18/2013 | 9:35:05 PM

Re: Facebook Stumbles

@OtherJim

Hey, don't knock Google+! It's still my favorite social network. I get a lot more engagement there than I do on FB. I only stay on FB b/c the people who are used to it there are generally to lazy to really get invovled in G+. That's not to say that I'm sure it will dominate in the future, but I do like the more thoughtful -- less what I'm eating for dinner -- type posts that most people share there.

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samicksha,
User Rank: Strategist
11/19/2013 | 3:29:04 AM

Re: Facebook Stumbles

@Ariella, I am little skeptical about your comment, every end user seek for easy operative site or work, this is one reason FB takes over G+, if you compare site map of two, navigation is much easy with FB, but yes one thing i would like put here is, at G+ you will find 70% of matured people beacause for teens FB is still hot and favorite.

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