InformationWeek is part of the Informa Tech Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
2021 Top Enterprise IT TrendsWe've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Tweet This
User Rank: Author
11/18/2013 | 1:11:45 PM
In my book "Web Rules: How the Internet is Changing the Way Consumers Make Choices," I pointed out 13 years ago that the 'Net is the first mass medium controlled by the end user. Current social networks haven't figure out what that means yet, and that's why the current models won't work. It means that, eventually, we'll see a social network that is guided by users.