Microsoft Surface Tablets: 7 Things To Expect - InformationWeek

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Microsoft Surface Tablets: 7 Things To Expect
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Michael Endler
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Michael Endler,
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9/20/2013 | 7:45:22 PM
re: Microsoft Surface Tablets: 7 Things To Expect
Indeed, Apple doesn't seem to be arguing. Though the execution is wildly different than Microsoft's, Apple seems intent on collapsing iOS and OS X to some degree, at least based on some of the documentation the company released for developers regarding 64-bit apps. Microsoft's one OS vision isn't intrinsically bad-- it's the way and extent to which it gets applied that should be critiqued. Google seems to be headed in the same way too. In the multi-screen world, I think everyone is going to have "one OS" elements, to varying (and often large) extents.
Michael Endler
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Michael Endler,
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9/20/2013 | 7:40:47 PM
re: Microsoft Surface Tablets: 7 Things To Expect
Good point. The Surface Pro has been measured against mass market expectations-- but I really think Microsoft intends it as a niche product, and as an OEM motivator, as you said. I still think Microsoft hoped to sell more of them, but the context isn't irrelevant.

For Surface RT, though, I think the "niche product" excuse is much less applicable.
Michael Endler
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Michael Endler,
User Rank: Author
9/20/2013 | 6:08:21 PM
re: Microsoft Surface Tablets: 7 Things To Expect
Yeah, we'll see what it looks like. My problem with the Surface hasn't just been the viewing angle caused by the kickstand, but also that both keyboards are too flimsy for one to use Surface in all the ways a small laptop can be used. Maye the Power Cover will help with that, as well as with battery life. The Haswell upgrade alone should ensure that the Surface Pro sells better... but there will be comparable Windows tablets that cost less, and a load of more attractive laptops in the same price category. Still seems like a niche product to me.
Laurianne
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Laurianne,
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9/20/2013 | 3:52:24 PM
re: Microsoft Surface Tablets: 7 Things To Expect
I can't tell if it's schadenfreude, interest in non-Apple tablets, or interest in the "one OS" vision that is driving high interest in the MS tablets among our readers now. I doubt the one OS hunger theory. Tell me what you think.


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