Apple Launches iPhone Trade-In Program - InformationWeek

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Apple Launches iPhone Trade-In Program
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Lorna Garey
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Lorna Garey,
User Rank: Author
9/3/2013 | 5:38:42 PM
re: Apple Launches iPhone Trade-In Program
You'd think that Apple could offer more as a merchandise credit than someone could get in cash or from Best Buy/[insert carrier]. It's not as if it's operating on a tight margin. I suppose the convenience of doing a trade-in is a factor, but it's hard to see this being a big factor.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
9/3/2013 | 8:34:16 PM
re: Apple Launches iPhone Trade-In Program
Apple is after the retail commission that those selling phones get from carriers for creating new contract customers.


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