Mobile Strategy In Emerging Markets: 10 Tips - InformationWeek

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Mobile Strategy In Emerging Markets: 10 Tips
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Alex Kane Rudansky
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Alex Kane Rudansky,
User Rank: Author
7/25/2013 | 6:02:55 PM
re: Mobile Strategy In Emerging Markets: 10 Tips
Beyond the market strategy, when developing a mobile site or app, it's also important to remember that a mobile platform must have a different user experience than a tablet or desktop platform. This goes beyond screen size (although that's important too). A mobile user is looking for different things than a desktop user or a tablet user. They don't want to be overwhelmed with choices. A simple, easy to use interface with minimalist navigation is a great approach.


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