Mobile Strategy In Emerging Markets: 10 Tips - InformationWeek

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Mobile Strategy In Emerging Markets: 10 Tips
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Michael Fitzgerald
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Michael Fitzgerald,
User Rank: Moderator
7/30/2013 | 3:20:03 PM
re: Mobile Strategy In Emerging Markets: 10 Tips
I was intrigued at the divergence between huge use of mobile by consumers, but applications that can't support mobile. Do people think companies in places like India will get their applications mobilized by the time inexpensive smart phones transform that market?
Alex Kane Rudansky
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Alex Kane Rudansky,
User Rank: Author
7/25/2013 | 6:02:55 PM
re: Mobile Strategy In Emerging Markets: 10 Tips
Beyond the market strategy, when developing a mobile site or app, it's also important to remember that a mobile platform must have a different user experience than a tablet or desktop platform. This goes beyond screen size (although that's important too). A mobile user is looking for different things than a desktop user or a tablet user. They don't want to be overwhelmed with choices. A simple, easy to use interface with minimalist navigation is a great approach.


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