What Nook Could Buy Microsoft - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
What Nook Could Buy Microsoft
Newest First  |  Oldest First  |  Threaded View
Michael Endler
50%
50%
Michael Endler,
User Rank: Author
5/10/2013 | 6:18:56 PM
re: What Nook Could Buy Microsoft
The active user base is evidently 7 million or so users. That's a lot of people, but it's not all that clear what "active" means--e.g. how many books each person buys. So it's hard to say how easily Microsoft can leverage existing collections to push people toward Surface or Windows 8. The fact that Nook is currently on Android is another factor-- would these people switch if Microsoft tried to make Nook Windows-exclusive?

Based on the scant information out there, if Microsoft completes the purchase, I think it would make sense to keep Nook open to several platforms but to make it a premium experience on Windows. This could be accomplished through Surface hardware designed to be a great e-reader, extra software functions, ties to other parts of the Microsoft ecosystem, etc. If Microsoft could pitch Nook as the best, most cost-effective option for college textbooks, that would help too. There's definitely potential here, if Microsoft can execute.
mbowles201
50%
50%
mbowles201,
User Rank: Apprentice
5/10/2013 | 1:38:31 PM
re: What Nook Could Buy Microsoft
So are we saying, don't buy a Nook this weekend?
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
5/10/2013 | 1:25:15 PM
re: What Nook Could Buy Microsoft
If guessing the opportunity to upsell Nook owners to Surface is part of the mix. Nook owners with even modest collections of content might want a device that takes them into the future if the Nook goes away. But what's the Nook customer base worth?
cbabcock
50%
50%
cbabcock,
User Rank: Strategist
5/9/2013 | 10:58:32 PM
re: What Nook Could Buy Microsoft
There are reasons cited above that I hadn't considered before for Microsoft to buy Barnes & Noble's Nook. It could be $1billion, well invested. Charlie Babcock, InformationWeek senior writer


2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Commentary
Gartner Forecast Sees 7.3% Shrinkage in IT Spending for 2020
Joao-Pierre S. Ruth, Senior Writer,  7/15/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
Register for InformationWeek Newsletters
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll