Marc Benioff Gets Back On Track - InformationWeek

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Marc Benioff Gets Back On Track
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ChrisMurphy
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ChrisMurphy,
User Rank: Author
2/28/2013 | 11:32:00 PM
re: Marc Benioff Gets Back On Track
Interesting perspective about the complexity of the Salesforce product line -- helpful when people like you who are at or aligned with a company weigh in with hands-on experience.
I A Feher
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I A Feher,
User Rank: Apprentice
2/27/2013 | 11:49:22 PM
re: Marc Benioff Gets Back On Track
Customer Centric Messaging

Salesforce has many services including desk.com, do.com, data.com, work.com and many others. It is hard to convey quickly to customers the features and benefits of the innumerable services. Every business does understand one thing, getting customers and retaining those customers. Keeping the message simple is the correct path.

Disclosure: I work with customerforlife.com, a Salesforce Cloud Alliance Partner
ChrisMurphy
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ChrisMurphy,
User Rank: Author
2/27/2013 | 11:15:41 PM
re: Marc Benioff Gets Back On Track
That's a good point -- it gets to the 'why do i care about social?' question. In the scenario you describe, it's for an information advantage with a customer. I've read about companies monitoring platforms such as Twitter for complaints, for example, and then turning those into customer service records/trouble tickets, with Twitter handles part of the ID.
David Berlind
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David Berlind,
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2/27/2013 | 10:25:36 PM
re: Marc Benioff Gets Back On Track
Interesting point of view Chris and comes at an interesting time, especially with all the debate going on about Marissa Mayer's latest move to get everybody into the office. My guess is that we'll still hear more about the social enterprise from Benioff. He's got so much waterfront to cover that it must be difficult to be on message with all of the company's messages all the time. Time will tell.


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