Pardot Ties Social Media To Marketing Automation Tools - InformationWeek

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Pardot Ties Social Media To Marketing Automation Tools
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Rolv E. Heggenhougen
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Rolv E. Heggenhougen,
User Rank: Apprentice
9/1/2011 | 2:18:30 PM
re: Pardot Ties Social Media To Marketing Automation Tools
In addition to the traditional email marketing (mass/bulk email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
The basic idea behind wrapmail (OTC: WRAP) is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. All links are tracked and reported back to client, also in real time.
WrapMail can also be used to create personal email stationary based on social networks (Facebook, YouTube, Twitter, MySpace) hobbies, interests etc for anyoneG«÷s personal email.
Wrapmail is available for free at www.wrapmail.com and wrapped emails arrive with no red x!


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