Forrester Names 4 Leading Enterprise Social Platforms - InformationWeek

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Forrester Names 4 Leading Enterprise Social Platforms
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Sergei Dolukhanov
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Sergei Dolukhanov,
User Rank: Apprentice
8/29/2011 | 9:31:43 PM
re: Forrester Names 4 Leading Enterprise Social Platforms
As far as internal collaboration tools are concerned, these guys are all great. But what about merging internal company data and tying it to external social data and putting the analytics on top of all of it? To me, the intersection of internal and external data data streams along with deep analytics and discovery of underlying motivations is the next level. The ability to understand why people say what they say online, and how it can be tied to your existing business processes to increase your companies revenue.

Sort of like a "bloomberg" for marketing and sales teams, a one-stop portal for navigating through and analyzing the communications heartbeat of an enterprise.

Keep an eye out for @EvoApp; this is the space we are excited for.

Great post, David.

- Sergei
@sdolukhanov (twitter)

Director of Marketing, EvoApp
ColinP
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ColinP,
User Rank: Apprentice
8/29/2011 | 5:07:12 PM
re: Forrester Names 4 Leading Enterprise Social Platforms
There is another up-start solution in the social business/social enterprise collaboration space that is worth consideration: Unlike many others, it is completely built on SharePoint 2010, FAST and Lync (Presence, IM, VOIP). It also provides additional features including micro-blogging, App Store, People Search, Office Web Apps, Wall functionality, and very tight integration into MS Office, Outlook, Exchange. Blue Rooster out of Seattle has quietly launched a platform called 'Sepulveda' (named for the longest road in LA tying communities together) to leverage the best of MS products while providing the Social Media features that Enterprises are looking for without additional expensive yearly subscription costs. Their solution is bringing some pretty cool things to-bear that can affordably help a lot of companies along the way. www.bluerooster.com
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
8/27/2011 | 12:45:07 PM
re: Forrester Names 4 Leading Enterprise Social Platforms
It's great to have this kind of shortlist for enterprise IT evaluators. It seems like this market will be a bit of a moving target. I wonder if the new capabilities Yammer announced recently--Salesforce.com integration and Yammer Connect--change the landscape as Forrester has described it in the report.

Deb Donston-Miller
Contributing Editor, The BrainYard


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