re: Smartphone Race's Third Horse: Microsoft Or RIM?
As a business technology user primarily, and a consumer user secondarily, the coolness factor is about Zero, zilch, nada, 0, to me. I want something that works, does the necessary tasks well, is reliable, and sturdy enough for 2-3 years usage. Coolness doesn't matter. Platform doesn't matter that much to me for personal use, but it does for business (security, native applications like Office on Windows phones, etc.) As far as Apple iTunes ecosystem attempting to tie me into their product line so I won't go elsewhere, that is not a factor. I use iTunes on my PC only, and can play music, videos and movies on my desktop or laptop, or an HDTV. Using iTunes content on an Apple smartphone or tablet is not necessary, but obviously more convenient for most people. I currently use both Windows and Android devices. My preference going forward is Windows.