Google Search Indexing To Go Mobile-First - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Google Search Indexing To Go Mobile-First
Newest First  |  Oldest First  |  Threaded View
sferguson10001
50%
50%
sferguson10001,
User Rank: Strategist
11/11/2016 | 8:06:34 AM
Re: SMB's need to mobilize their websites and add https encryption
@BrianP985: I think you hit everything right on the head with your comment. When I was writing the article up, I was thinking about the affect it will have on small businesses. A large company can adjust to Google's ever-changing demands, but it's small firms that have to really keep an eye on this. You also have really good points on making websites more secure. 
bwilsonbp
50%
50%
bwilsonbp,
User Rank: Apprentice
11/8/2016 | 1:26:21 PM
SMB's need to mobilize their websites and add https encryption
Google's mobile-first indexing change will have the greatest impact on small-to-medium sized businesses. Enterprise companies have IT resources to make the necessary changes to mobilize their web properties. But SMB's struggle just to keep up with maintaining page rank through proper SEO and compelling content.

Google has also called for increased web security with encrypted (https) websites. In fact, website owners that don't install encryption on their web pages may experience user resistance. The Google Chrome browser, for example, will show an insecure site indicator on the left side of the URL bar. SMB's, again, need to allocate resources to secure their sites, especially for e-commerce applications. Securing email sign-up form or e-commerce cart pages won't do the job. All pages need encryption.

In the end, however, a mobile-first strategy, along with SSL encryption, will benefit website users and owners. The Internet harbors many dangers. But SMB and other website owners can both protect and enhance user engagement through mobile-friendly, protected sites.


The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Slideshows
10 Ways to Prepare Your IT Organization for the Next Crisis
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/20/2020
News
IT Spending Forecast: Unfortunately, It's Going to Hurt
Jessica Davis, Senior Editor, Enterprise Apps,  5/15/2020
Commentary
Helping Developers and Enterprises Answer the Skills Dilemma
Joao-Pierre S. Ruth, Senior Writer,  5/19/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll