Oracle Buys Crosswise For Cross-Device Tracking, Marketing Cloud - InformationWeek

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Oracle Buys Crosswise For Cross-Device Tracking, Marketing Cloud
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Robert P.W360
Robert P.W360,
User Rank: Apprentice
4/25/2016 | 2:07:37 PM
Engagement in Marketing: a big question
Jessica, thanks for your news update. Between the top six vendors mentioned in your article There is a lot of marketing to cut through in order for users to actually see how "easy" these enterprise solutions function. But on this one simple point: why is it that tracking customers has led to the presumptive state that consumers want to be tracked? I've had a tech career and understand the kind of software and transit and SLA's - and all that. But whether Boomer or Millennial or younger - the general population, from surveys I have seen - still indicate a desire to not be tracked from home-to-office-to-home-to-car-to-store-to-grandma's. If it feels invasive it is! Just because IBM and Oracle can perform the tasks shouldn't presume consumers want to be violated, esp if you have children as I do. Even so, I visited a MINI dealership last month to love-on a new Countryman. It's really an amazingly cool car. A few days later my email (in Yahoo) began bombarding me with MINI Cooper ads. That's not an oops moment - it's a turn off. I want to be left the freak alone and engage when I'm good and freakin ready. There is no opt-out when enterprises set their sights on us.

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