Top 10 All-Time Favorite Apple Commercials - InformationWeek

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Top 10 All-Time Favorite Apple Commercials
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Susan Fourtané
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Susan Fourtané,
User Rank: Author
4/12/2016 | 4:19:42 PM
Re: I'm a Mac. I'm a PC
vnewman, 

I would say you are not the only one. 

-Susan
vnewman2
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vnewman2,
User Rank: Ninja
4/12/2016 | 3:00:00 PM
Re: I'm a Mac. I'm a PC
So maybe I'm an advertiser's nightmare as I DVR most of my shows and now that I think of it, I likely fast-forwarded through all of these except the PC/MAC ones. 
Susan Fourtané
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Susan Fourtané,
User Rank: Author
4/12/2016 | 4:05:44 AM
Re: I'm a Mac. I'm a PC
vnewman, 

That's interesting. Maybe you were not paying attention? Or, maybe during the commercials you made a quick trip to the fridge/kitchen for some snacks? That's the most logical explanation, I would say. :) 

I don't watch TV. Yet, you can always find everything online. I don't remember how I came across the first I'm a Mac, I'm a PC ad. After that, I watched them all on YouTube; several times. 

Yes, they are cleaver. And funny. It's a great combination. It has always been quite hard to find good commercials on television. You are usually forced to watch 20 minutes of commercials per hour, or 10 minutes during a "30-minute" show. When I did the math, I came up to the conclusion that I was wasting an incredible amount of time doing anything productive, not even getting entertained because what I had chosen to watch was interrupted constantly by those moments of nothing. I decided to get rid of the television. I have filled my free time with much more interesting things to do. 

But, the Buy a Mac campaign would have been the one thing that would have kept me watching during commercials.

-Susan
vnewman2
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vnewman2,
User Rank: Ninja
4/11/2016 | 12:08:32 PM
Re: I'm a Mac. I'm a PC
@Susan I would agree with you - they were brilliantly clever.  I can really say that about most of the other ads because frankly, this is the first time I'm ever seeing them.  I counted exactly 3 out the 10 campagins that I remember.  How is that possible?  I've watched an obsence amount of TV over the past 20-30 years, so how did I miss them?
loicblancheton
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loicblancheton,
User Rank: Apprentice
4/11/2016 | 12:06:27 PM
Apple > Microsoft
Apple has always been really good at marketing its products, especially with their Keynotes!
jastroff
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jastroff,
User Rank: Ninja
4/9/2016 | 4:12:29 PM
Re: 1984
Good point -- Apple is now the same type of company it battled against years ago. Apple has become IBM! and IBM has become something else. There you have it

>> it now uses many more tactics of inclusive group-think in its adverts. The exact sort of thinking it railed against with its earliest adverts. 
Susan Fourtané
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Susan Fourtané,
User Rank: Author
4/8/2016 | 9:53:13 AM
I'm a Mac. I'm a PC
My favorite Apple ads have always been the Get a Mac campaign: I'm a Mac. I'm a PC. :D Still today, watching the 37+ minutes that last the complete compilation, the ads make me laugh. The best part is that they remain timeless. :D

Sorry, PCs. 

-Susan 
Susan Fourtané
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50%
Susan Fourtané,
User Rank: Author
4/8/2016 | 9:52:47 AM
I'm a Mac. I'm a PC
My favorite Apple ads have always been the Get a Mac campaign: I'm a Mac. I'm a PC. :D Still today, watching the 37+ minutes that last the complete compilation, the ads make me laugh. The best part is that they remain timeless. :D

Sorry, PCs. 

-Susan 
Whoopty
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Whoopty,
User Rank: Ninja
4/8/2016 | 8:04:08 AM
1984
While I would agree that the 1984 inspired advert is an excellent one, it's really interesting to note how different the tone of Apple is and was. While then it was the anti-establishment, underdog piece of technology, it now uses many more tactics of inclusive group-think in its adverts. The exact sort of thinking it railed against with its earliest adverts. 


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