Microsoft Windows Phone Headed Toward Zombieland? - InformationWeek

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Microsoft Windows Phone Headed Toward Zombieland?
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tzubair
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tzubair,
User Rank: Ninja
1/30/2016 | 10:20:00 AM
Re: Not out of the game yet
 

"That and the lack of apps doesn't provide the recipy for success that one needs to achive a win in the very crowded smartphone ecosystem (blackberry learned this leasson the hardway)"

 

@mejiac: The lack of apps being there is definately a major factor but it seems like a vicious circle. Developers don't make apps because there aren't enough users to download them. Users don't use the platform because there aren't enough apps. There's only little Microsoft can do to intervene in the process. Incentivising developers and actually paying them to develop apps is one option. Similarly, lowering the prices and bringing users to buy is another just to increase that user base. What Microsoft chooses to do would be interesting to see.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
1/30/2016 | 12:08:18 AM
Re: Not out of the game yet
@mejiac that is a great question. I think Microsoft feels that if it does not capture an acceptable size of the smartphone market then, its productivity software/business might come under fire. Google/Android is already pushing towards PC type productivity by allowing Android devices to display on a large screen LCD and the likes.

Microsoft's exercise in the smartphone market has produced at least one positive outcome i.e. it might be the only firm in the world with the most experience on How Not to make a smartphone. It only requires one series of a smartphone to be a success and the entire dynamics of the market will changes.

 
melgross
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melgross,
User Rank: Ninja
1/29/2016 | 9:58:01 PM
Re: Not out of the game yet
Microsoft isn't going to build a Surface the size of a phone. The talk is that they will build a Surface Phone. But what difference will that make? I really can't understand what a surface Phone would be. If it continues to use ARM, then it still won't be any different from Win Phone now. If it uses x86, it will be forced to use the lower end Atom chip line, which won't allow any real Windows apps to run well. And as has been reported, Microsoft's Windows phone guy, has been using an iPhone. So it seems as though even Microsoft thinks the game is over.
melgross
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melgross,
User Rank: Ninja
1/29/2016 | 9:53:51 PM
Enterprise sales?
Who, in the enterprise, is buying Win Phone? Why would they? As has been shown year after year, Win Phone lags even Android in security. It also has the least enterprise features of the other platforms. So, what would be the point? And why support a platform that is dying? Large organizations just don't do that.
mejiac
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mejiac,
User Rank: Ninja
1/29/2016 | 3:37:25 PM
Not out of the game yet
Excellent Article,

Althought I truly do like Windows Phones, the competition is just to fierce. That and the lack of apps doesn't provide the recipy for success that one needs to achive a win in the very crowded smartphone ecosystem (blackberry learned this leasson the hardway)

Thanks to this article, I do have a of questions:

- Why does Microsoft want to be succesful in the smartphone space? I mean, they are good at PC and productivity software/hardware... and it's obvious they are not going to get enought of a piece of a pie with consumers regarding smartphones.

I think the concept of a surface with the form factor of smartphone is definitly something to consider, since we're looking at something as similar as an Ipod Touch, which does have it's market share.

I myself have a Windows phone that's purely used for entertainment purposes. It's not activated, but it runs apps for my kids to play with, ít's great as an MP3 player (I use Groove and like it so far). Obviosly having a Windows Surface that's 5 to 5 inches with screen size is taking away from the windows tablets.... but I think Microsoft just needs to decide what they want to focus on.

The people have spoken when it comes to trying to venture into the smarphone business... the likes of Blackberry and Amazon have crashed and burned... so it's best to learn from others.

 
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