Samsung Smartphone Strategy: Diversify Offerings, Improve Software - InformationWeek

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Samsung Smartphone Strategy: Diversify Offerings, Improve Software
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SachinEE
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SachinEE,
User Rank: Ninja
1/28/2016 | 3:08:14 PM
Better late than never
I love Samsung. I have more Samsung phones than I have any other phones in my house. It's a Samsung dominated house in a street that is dominated by Apples and Nexus's. Having said that up until now it pained me to see and use the dead UI that is TouchWiz. It's boring to use and is rather plain and simple. I prefer the Google UI anyday hence I installed the Google Now launcher on my S6.
SachinEE
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SachinEE,
User Rank: Ninja
1/28/2016 | 3:11:56 PM
Re: Better late than never
Also the applications provided by Samsung as default, like an Ant service for radio? Services like these should be scrapped up altogether, with minimum bloatware possible. Also, the phone is a sensor powerhouse. Only because of the bad Samsung store service, proper software (or application) isn't available given all the potential each flagship device has due to its myriad of sensors. I think Samsung needs to give users a better taste of its sensor capabilities.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
1/28/2016 | 11:58:06 PM
Re: Better late than never
Focusing on the Galaxy A and J series might turn into a great move by Samsung, it will help to increase the number of Samsung users. Profits are a different aspect as the mid and low end segment of the smartphone market is extremely competitive.

It will also be interesting to see if Samsung manages to deploy a fair amount of sensors on the Galaxy A and J series. A massive deployment of sensors will further improve the capabilities of a smartphone through analytics.
yalanand
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yalanand,
User Rank: Ninja
1/31/2016 | 10:16:17 PM
Re: Better late than never
@Brian Dean: In India Samsung has kept prices competitive by doing zero marketing and launching it over E-shopping portals like Flipkart and Amazon. If this is what they plan to do then its safe to assume they'll have a decent market share because they are providing good powerful phones at that price. Although those phones are pretty ugly I have to say.
mejiac
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mejiac,
User Rank: Ninja
1/29/2016 | 3:51:18 PM
Re: Better late than never
@SachinEE,

To add to your comment, as pointed out in the article "A broader range of devices with better software sounds like exactly what Samsung needs in order to regain the sales success it saw several years ago"

I think this is key here. Even thought focusing your attention on flagship models is good since it provide more focus, sadly consumers have demostrated that they won't always opt for the latest and greatest thing.

Providing a line of budget phones does really increase market share, since it's easier for a family to provide budget phones to each member than to provide flagship phones. Business can also more easilly provide companies phones this way as well.
yalanand
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yalanand,
User Rank: Ninja
1/31/2016 | 10:17:44 PM
Re: Better late than never
@mejiac: I agree. Samsung should shift their attention to the competitive low range to mid range market.
yalanand
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50%
yalanand,
User Rank: Ninja
1/31/2016 | 10:13:12 PM
Re: Better late than never
@SachinEE: Hey! Me too! This should tell Samsung about their software and design flaws. The folders on touchWiz look so 90s. Google Now has amazing folder designs. Maybe they shouldn't copy it, they should come up with their own animations and folder designs.


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