CES 2016: Glitzy Tech And Marketing Playground - InformationWeek

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CES 2016: Glitzy Tech And Marketing Playground
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larryloeb
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larryloeb,
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1/15/2016 | 4:21:10 PM
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@jastroff

Well, isn't that what Apple does with it's product announcements now?

Log in, and you are "there".
Brian.Dean
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Brian.Dean,
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1/15/2016 | 2:48:36 PM
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The CES should be well documented (video documented) with live streaming and playback. The entire show could be covered as if a documentary was being produced and buyers can later order their desired products online.

Currently, if we search YouTube for news about CES 2016, the majority of the search results are 8-minute videos produced by third party producers. CES has a dedicated YouTube channel. However, it is difficult to find information on the channel.
jastroff
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jastroff,
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1/15/2016 | 12:09:38 PM
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My alternative would be to beam it to every major city, so it has no origination point. How cool would that be. Something for Apple to do with the extra cash it has from not payin taxes
larryloeb
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larryloeb,
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1/15/2016 | 12:03:19 PM
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The ROW, as you put it, is not one homogenous market. Yet.

Getting something sold in India is much different than in Germany.
larryloeb
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larryloeb,
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1/15/2016 | 12:00:58 PM
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This is the regional show argument.

Smaller ones, with better visibility,

A good buddy of mine does shows, and been advocating just such an approach.

Exhibitors don't want to work that hard, though. They want to do it once with maximal "impact"
nomii
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nomii,
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1/15/2016 | 11:59:27 AM
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Make the scale smaller and have the "show" in Kalamazoo. A lovely town. Or Madison, Wisc, in the winter.

We'd have less junk to look at, and fewer people to look at it.


@Jastroff Can you please elaborate what do you mean by "where they stay safe". I am sure there are many safe places around the world. And secondly if people do window shopping in Las vegas I think there will be more of them in other places doing the same :)

larryloeb
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larryloeb,
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1/15/2016 | 11:57:54 AM
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Meatspace used to be imprtant. MacWorld was the only way to get to Apple wayback when.

But with the interwobblies, it;s all the sample place, just at different times of day.

Annoucements dont matter where they are done, the propogate by the net.
nomii
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nomii,
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1/15/2016 | 11:53:46 AM
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@Jastroff agreed. But I am not sure these companys will do that. I myself is very much in favour of these companys leaving the US tag and start caring for ROW but to my surprise it all starts there and ends there. The people around the world will only wait for these products once they hit the market. In few regions once these products hit the market, the newer version is already being displayed in next exhibition. The things should be realeased around the world togther. What do you say?

jastroff
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jastroff,
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1/15/2016 | 11:49:20 AM
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Make the scale smaller and have the "show" in Kalamazoo. A lovely town. Or Madison, Wisc, in the winter. 

 

We'd have less junk to look at, and fewer people to look at it.
jastroff
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jastroff,
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1/15/2016 | 11:48:01 AM
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agree with you. It's the same reason why all Apple, MSFT, don't leave their front doors to put on a show. They stay home, where its safe. It would be nice to see Apple make their next big announcement from Vienna, or London, or Paris. 

Same goes with consumer shows - it's all US hyped and forgets about the ROW.
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