CES 2016: Glitzy Tech And Marketing Playground - InformationWeek

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CES 2016: Glitzy Tech And Marketing Playground
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nomii
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nomii,
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1/12/2016 | 11:02:31 AM
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I think these kind of exhibitons are excellent for the tech lovers but restricting it to few places like Las Vegas is not sensible. For companys and their admirers it is essential that these exhibitions must be held across the giobe to bear its true fruit and making the tech available at the doorstep of potential customers

larryloeb
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larryloeb,
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1/12/2016 | 11:14:10 AM
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Only las vegas can handle the influx of 170 000 people for the weekend. It's a real logistical problem
Whoopty
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Whoopty,
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1/13/2016 | 7:17:56 AM
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I have to agree. As a UK native there is no way I can justify flying half way across the world just to look at some tech. There are other shows of course, but I'd love to at least see it move to the East coast one year to make it a bit more accessible for the rest of us.
nomii
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nomii,
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1/15/2016 | 11:17:22 AM
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@Larryleob I am sorry I do not agree with your point of view of logistics problem. Its basically the companys looking for genuine buyers. They think Las vegas is a good place. As far as housing around 170000 people on weekend is concerned there are large number of cities who are known for more than that influx of people. You give the companys some genuine buyers and they will have that exhibition next to your place. What is your opinion?

nomii
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nomii,
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1/15/2016 | 11:21:51 AM
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@Whoopty I agree with you. I believe that these organizers must be concious of other people around the globe. If they cannot move the exhibition around at least they can provide live coverage / streaming using the internet. They can altogether place the exhibition items in deatil for understanding of people who are not there on exhibition. It will not completely but to some extant  let more number of people get benefitted from the exhibition.

larryloeb
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larryloeb,
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1/15/2016 | 11:34:06 AM
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I respectuflly disagree.

Those kinds of influx numbers cannot be handled by any other venue.

Let's say that they did a CES East in New York. They would not get the same numbers of attendees. 

Exhibitors would have to do two shows instead of one, and the NY show would be very expensive to show at,

Right now, CES is that one show where an industry coalesces once a year. All the players show up and do the circus. Im not sure exhibitors would welcome doing it twice a year, and having to come up with "new" stuff for it.

Nope, I don't see it, Too hard to do in New York; and not enough payoff for exhibitors.
larryloeb
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larryloeb,
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1/15/2016 | 11:39:10 AM
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>Virtual shows

Now, this is something that will grow. Call them webinars or whatever, it allows for segmentation for niches.

Trades shows--any trade shows-- are sort of archaic. But you get to "feel" the product in your hands. You get to talk to real people. You can watch how others react to something. It puts the human in the equation.

And for the rest of the world? That's what CeBit is for.
nomii
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nomii,
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1/15/2016 | 11:40:42 AM
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@Larry loeb I agree with you now and you are basically agreeing to my point that its basically the companys needing the buyers and they are not concerned about number of people . You give that there required number of buyers they will set up the stage at your desired location. Companys need ing the buisness and not window shoppers  :). What do you say?

nomii
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nomii,
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1/15/2016 | 11:47:38 AM
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@Larryloeb I agree with you. I think restricting the exhibitions to some singular place is really letting the genuine buisness slip out of companys hand because of the "feel" reason you mentioned. I believe that doing a good kind of campaign regarding the exhibition and selecting few places around the globe and exhibiting products at smaller scale only will only let the buisness grow for these firms and not slowing it down. Virtual shows or streaming will only add the flavour to all this effort.

larryloeb
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larryloeb,
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1/15/2016 | 11:47:47 AM
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The stage takes many forms. Focused internet based stages are possible, and easy to do,

But getting all those people together in one place? I say it again, only Las Vegas can do it at that scale. And most attendees were window shopping, not buying. The new customer journey is not the well defined funnel it once was.

 
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