CES 2016: Glitzy Tech And Marketing Playground - InformationWeek

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CES 2016: Glitzy Tech And Marketing Playground
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Broadway0474
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Broadway0474,
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1/18/2016 | 11:47:51 PM
Re: Expand
jastroff, this may be a weak analogy, but I'm going to make it. The CES is like the NFL. It should not have the power that it does, but until people en masse stop paying attention it, there's no need for either to change how they operate. And that's not likely to happen.
larryloeb
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larryloeb,
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1/16/2016 | 9:54:04 PM
Re: Expand
@jastroff

I think they like the fratboys on a drunk scenario there too.
larryloeb
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larryloeb,
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1/16/2016 | 9:52:59 PM
Re: Expand
@Brian

It does seem like a good idea, doesn't it?
jastroff
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jastroff,
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1/16/2016 | 6:02:53 PM
Re: Expand
All well said @brian --

advanced technology is in the hands of those who can afford it, either with a trip to Vegas or the MIT Media Lab

 

For the latter, I can see the price of admission is brains. For the former, we need someone to get in there and disrupt CES's hold on the idea that the Vegas strip is the only place to be for advanced tech
Brian.Dean
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Brian.Dean,
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1/16/2016 | 3:29:14 PM
Re: Expand
@jastroff, well said. A few individuals have created YouTube channels to cover innovation in the consumer space with some success and have managed to disrupt the model. The downside on relying upon individuals from the user's perspective is that an individual can only cover a limited amount of segments, the individual might not be a regular reviewer and/or economics can influence an individual easily rather than, a large group. That is why it would be better to have a business to create virtual reviews.
Brian.Dean
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Brian.Dean,
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1/16/2016 | 3:13:23 PM
Re: Expand
That is a great idea. Exhibitors should supply two types of videos, a short version that CES can include in an overview video and a long version that will attract individuals that require greater insight into a product or service.

The overview video will be good for individuals that have a limited amount of time at their disposal to watch a video and still feel confident that they have seen the majority of the tech innovation that will appear in the specific year. The detailed video would be for IT individuals that are either part of the same consumer segment or looking to expand their business into a new segment.
larryloeb
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larryloeb,
User Rank: Author
1/15/2016 | 6:50:56 PM
Re: Expand
It's all theatre anyway,
jastroff
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jastroff,
User Rank: Ninja
1/15/2016 | 6:19:33 PM
Re: Expand
@brain -- great idea

>> The CES should be well documented (video documented) with live streaming and playback. The entire show could be covered as if a documentary was being produced and buyers can later order their desired products online.

 

they want to keep it as a conference for elites -- people and companies with money to spend, fill up hotel rooms, and give people some time gambling. CES is a conference company, and is waiting to be disrupted by some group that does it as you propose. 

 
jastroff
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jastroff,
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1/15/2016 | 6:17:21 PM
Re: Expand
Apple has always been famous for sticking close to home. I remember back in 84 all their product announcements were coming from California. Got to be boring, and now it's REALLY boring. Same stage, same graphics, same oohs and ahhs. Same pacing back and forth. Really, how tired.

 

If you log in and you are "there", then why not do the presentation from Chicago? London? Madison? Get out there in the heartland! Krakow sounds good.

 

Or, no audience, no place. Just all on the airwaves or throught the Internet.

You can bet when AppleTV comes out, those big SHOWS they put on will now be smaller programs, suitable for broadcast.
larryloeb
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larryloeb,
User Rank: Author
1/15/2016 | 4:22:43 PM
Re: Expand
@Brian

So, you want the virtual CES.

What if the exhibitors HAD to supply some video for their booth as part of the registration?
Make it searchable. Would that do it for you?
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