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Desperate Yahoo Inks Search, Ad Deal With Google
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Michelle
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Michelle,
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10/21/2015 | 11:04:24 AM
Googlehoo
Wow, this isn't something we would have expect several years ago. I wonder what will happen next for Yahoo. Will Alphabet eventually acquire Yahoo?
jagibbons
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jagibbons,
User Rank: Ninja
10/21/2015 | 11:08:48 AM
Re: Googlehoo
I think that's probably fairly likely. Or maybe Microsoft Bing will buy them up. Yahoo's glory days appear to be firmly fixed in the past. I think we're seeing a slow fade into obscurity. The internet has changed a lot since Yahoo dominated in the late 90s and early 2000s.
mejiac
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mejiac,
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10/21/2015 | 1:05:24 PM
Re: Googlehoo
@jagibbons,

" I think we're seeing a slow fade into obscurity."

This says it all. Yahoo was just not able to keep up when Google started picking up momentum, which in my mind was when gmail launched (it was for me at least, that's when I switched from my yahoo mail to my gmail). I see Yahoo going down the same path as blackberry and Nokia... they'll either be absorbed by another company, or will shrink there business scope further... but I don't think they'll be able to keep the lights on for much time.

IMHO, the reason bing is finding success is because of Internet Explorer...it's set up as the default browser, and many folks (including me) like using it (althought many times I'll switch between Google and Bing depending on what I'm looking for, but 8 times of out 10 bing I get similar results). Yahoo right now doesn't have anything specifically driving business to them (aside from the annoying "set yahoo as your defaul search provider" checkbox when installing programs)
jagibbons
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jagibbons,
User Rank: Ninja
10/21/2015 | 2:13:24 PM
Re: Googlehoo
Yahoo isn't going to win search. To survive, Yahoo needs to find some other differentiator. Or, just decide to cash out and shop for buyers.
Ariella
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Ariella,
User Rank: Author
10/21/2015 | 2:14:36 PM
Re: Googlehoo
@jabgibbons but who would want to buy it? What benefit would it deliver to a company that it can't build up on its own? 
jagibbons
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jagibbons,
User Rank: Ninja
10/21/2015 | 2:17:20 PM
Re: Googlehoo
I'm not an investor in Yahoo, so I can only speculate. Even though they are losing marketshare, they still have a sizable business in ad-based revenue. They may have some other contractual partnerships that could be attractive, or even some intellectual property. If there isn't anything of value, I hope all those investors and decent folks working at Yahoo get out before the proverbial house of cards collapses.
Ariella
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Ariella,
User Rank: Author
10/21/2015 | 2:23:53 PM
Re: Googlehoo
@jagibbons the market is not seeing much value now. I looked it up and found this headline "Yahoo stock slips as analysts forecast 'little hope' for near term"
jagibbons
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jagibbons,
User Rank: Ninja
10/21/2015 | 2:30:11 PM
Re: Googlehoo
The slide may happen pretty quickly. There's still a lot of equity there right now, but that can change quickly if someone starts a sell off.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
10/21/2015 | 7:08:14 PM
Re: Googlehoo
I think if not for Marissa Mayer taking over and the tech media watching her every move (and outfit) for her first year or two, Yahoo would have already faded into obscurity.
soozyg
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soozyg,
User Rank: Ninja
10/21/2015 | 7:31:47 PM
Re: Googlehoo
Even though they are losing marketshare, they still have a sizable business in ad-based revenue. 

This is interesting because I hate the ads on Yahoo for two big reasons: 1) they're not targeted to me and 2) they cause all kinds of big delays in email reception. When my Yahoo email gets stuck and doesn't refresh and I can tell new emails are not coming in, it's always because some ad was loading and until it does, everything on Yahoo stops. Is this because they're behind in technology or because the ad file sizes have just gotten so big? So annoying.

 
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