Desperate Yahoo Inks Search, Ad Deal With Google - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Desperate Yahoo Inks Search, Ad Deal With Google
Newest First  |  Oldest First  |  Threaded View
Page 1 / 4   >   >>
Broadway0474
50%
50%
Broadway0474,
User Rank: Ninja
10/30/2015 | 10:41:22 PM
Re: Googlehoo
Joe, you're not going to let Google off the hook, are you? I suppose then the difference is the proportion of mimicry to original ideas ... or maybe not even original ideas. Cool ideas done well. Yahoo has been on the shallow end of that spectrum since perhaps the early 2000s.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Author
10/29/2015 | 11:27:11 PM
Re: Googlehoo
Yeah, but even Google isn't immune to mimicking.  Google+ (Facebook) and Google Buzz (Twitter) come immediately to mind.
vnewman2
50%
50%
vnewman2,
User Rank: Ninja
10/29/2015 | 4:48:16 PM
Re: Googlehoo
Exactly, which is why I think the ought to learn (fast) that they need to come up with their own original ideas and not just copy other people's (Google's) product offerings.
Broadway0474
50%
50%
Broadway0474,
User Rank: Ninja
10/28/2015 | 10:32:21 PM
Re: Googlehoo
Sure, not everything that Google touches turns to gold, but it keeps churning, churning, churning. Isn't that the whole basis of Alphabet? Even more churn? Yahoo isn't churning. It's mimicking.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Author
10/28/2015 | 4:47:56 PM
Re: Googlehoo
To be fair, I think it's important to note that Yahoo is not a complete dud of a company -- but when compared to ad and search competitors like Google and Facebook, it looks extremely lackluster.  It still delivers an overwhelming number of ad impressions -- but those impressions are substantially lower than the number of impressions Facebook delivers.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Author
10/28/2015 | 4:45:59 PM
Re: Yahoo, like the bell bottoms of the 70s..
Seth Godin explains that what happened to Yahoo was that once it struck it big, it started thinking and acting like a very risk-averse giant -- and stopped acting like the nimble startup that made it a success.  This has allowed Google to trample all over it.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Author
10/28/2015 | 4:41:57 PM
Re: Googlehoo
Or, for that matter, how many Millennials are using Google Plus?

I'm not sure Yahoo is totally out of it, in any case.
vnewman2
50%
50%
vnewman2,
User Rank: Ninja
10/28/2015 | 12:40:34 PM
Re: Googlehoo
@JoeStanganelli - I've often wondered if anyone actually uses any of those Google Apps.  I don't even know what I'm supposed to do with Google Plus and I just had to check to see if Google Wave was even still around (it's not).  Proof that not everything Google touches turns to gold.
tag4001
50%
50%
tag4001,
User Rank: Apprentice
10/28/2015 | 2:22:33 AM
Re: Googlehoo
Yahoo needs to reinvigorate their business.  A tough challenge, as it likely involves innovation and capturing of a cultural generation, with hopes it changes the stagnate perception it currently holds.

 
tag4001
50%
50%
tag4001,
User Rank: Apprentice
10/28/2015 | 2:17:25 AM
Yahoo, like the bell bottoms of the 70s..
Yahoo unfortunately lost its groove.

Like bell bottoms of the 70's, Yahoo got stuck in the 90's and never was able to forge past it.  it was just a fad.  Google came along and capitalized on stagnant Yahoo, and continued to be a trend maker, building an expansive portfolio of projects that peeked people's curiosity.
Page 1 / 4   >   >>


The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll