Volkswagen's New CEO Brings Software Know-How - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Volkswagen's New CEO Brings Software Know-How
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 2 / 2
zerox203
50%
50%
zerox203,
User Rank: Ninja
9/28/2015 | 11:49:16 AM
Re: Volkswagen's New CEO Brings Software Know-How
It definitely seems like a timely PR move and due consideration was given to how his background would affect the company, but yeah, many of the details are as yet unknown. Moreover, we can only speculate how much direct agency one man really has in the long-term goings on of a company this size, and how much he'll actually be getting his hands dirty rooting out that corruption and spearheading new software plans. I had to do a double-take at the amount of emissions listed - not forty percent more, but forty times more. repairing that is going to be a multidisciplenary effort that will require buy-in from all parts of the organization. Marketing has to come up with tasteful commercials for years to come, , recalls, buybacks, PR, etc., have to be handled, and the role of IT/Software is obvious. No small undertaking.
Todder
50%
50%
Todder,
User Rank: Moderator
9/28/2015 | 11:02:32 AM
Re: No software knowledge necessary....
Here in Ontario we have emission testing on most vehicles every 2 years. It used to be that the machines would be hooked up directly to the exhaust system with another module hooked into the console. That seemed like a simple testing method for compliancy.


These systems have been updated in Ontario & are largely reading the diagnostics from the in-car computing. Seems like the former method would have been better since it reads direct from the exhaust system.

I figure with more advanced automotive computing we'll probably see more of these issues moving forward.
stevew928
100%
0%
stevew928,
User Rank: Ninja
9/28/2015 | 9:44:21 AM
No software knowledge necessary....
There is no software knowledge necessary to solve this one.

He needs to start by issuing a buy-back of all the affected models. Get them off the road as quickly as possible, and hope for leinency in fines for taking quick action, and it's the move that will most likely make current owners happy (and it saves a LOT of time and money trying to 'rig' the affected vehicles up).

Then, he should probably offer some kind of incentive to these owners as a way to make-up and potentially win them back. They are going to have a hard enough time going forward without 11 million pissed off former customers!

And, to at least attempt to undo the massive (highly politically incorrect!) 'green' screw-up they've committed, they'll have to get real green, real quick.... donating to green causes... making their cars, plants, etc. ultra-green going forward, etc. That's going to be a tough one... maybe they'd better double the efforts on an electric car or something. Possibly software knowledge will be helpful here, I suppose (if that's what the article was aiming at).

Finally, they'll have to hope and pray for the goldfish attention span of the populace and move on to as many positive things as they can possibly pull off on the PR front.
JML123
100%
0%
JML123,
User Rank: Apprentice
9/28/2015 | 9:31:13 AM
Software Experience?
The company doesn't need software experience; they need a leader who is willing to make difficult choices, like improving engineering, or not selling cars in a market that requires better fuel efficiency than they can muster.

 

Now that we know Audi also had the cheat device (and who knows about Porsche?), we better check all cars from all companies...

 

VW doesn't need software experience; our government agencies tasked with protecting us do...
<<   <   Page 2 / 2


The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Commentary
Gartner Forecast Sees 7.3% Shrinkage in IT Spending for 2020
Joao-Pierre S. Ruth, Senior Writer,  7/15/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll