Amazon Fire Smartphone Extinguished After Slow Sales - InformationWeek

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Amazon Fire Smartphone Extinguished After Slow Sales
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soozyg
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soozyg,
User Rank: Ninja
9/11/2015 | 7:37:32 AM
Re: amusing marketing
@Thomas, I like that...remote control for shopping. I get so much delivery that I think that my desktop is big remote control. lol
soozyg
50%
50%
soozyg,
User Rank: Ninja
9/11/2015 | 7:34:48 AM
Re: amusing marketing
I just found it amusing that the benefits they promoted actually benefitted Amazon, not the user. Bad planning.
soozyg
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50%
soozyg,
User Rank: Ninja
9/11/2015 | 7:31:29 AM
Re: amusing marketing
Good point. I didn't even consider the updates. Yes, how often would the technology improve? And how good was the customer service? So true.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
9/10/2015 | 4:41:45 PM
Re: amusing marketing
Amazon can't succeed as a hardware seller when the preception is that its products are better for Amazon than they are for its customers. The Kindle is an exception in that Amazon is actually providing a valuable service and it was early to market. The mobile phone however is more than a remote control for shopping.
impactnow
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50%
impactnow,
User Rank: Author
9/10/2015 | 4:25:24 PM
Re: amusing marketing

Exactly it did not ever discuss the benefits of the phone it just made the phone seem like an access point to the website. It was a huge marketing misstep. It's the right move to leave the market it's just unfortunately for all the people that bought the phonaeand are now left with an abandoned device. They should at least offer these people a credit of some sort or it will certainly impact their future product introductions.

Stratustician
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50%
Stratustician,
User Rank: Ninja
9/10/2015 | 3:21:14 PM
Re: amusing marketing
I think that's exactly what turned a lot of folks off the device.  There was an assumption that this would basically be a gateway for Amazon to push more products and services, and as a result, it would limit the functionality of the device.  Additionally, when it comes to OS, for me personally, when I see so many versions of Android devices coming out, I worry that there will be no updates on the OS after it's initial launch, or minimal product evolution.  I really don't want a phone that will be outdated the minute a new version of Android comes out.
soozyg
50%
50%
soozyg,
User Rank: Ninja
9/10/2015 | 2:05:21 PM
amusing marketing
I thought it was amusing that the company tried to sell the phone by promoting 1 free year of Amazon Prime and easy buying with an Amazon icon right on the homepage. 


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