iOS 9 Ad Blocking Could Alter Internet Commerce - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
iOS 9 Ad Blocking Could Alter Internet Commerce
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 2 / 2
larryloeb
50%
50%
larryloeb,
User Rank: Author
9/2/2015 | 5:24:56 AM
Re: ad block
Protected from what? I'm not sure what you mean.

iOS9 also introduces Apple Transport System, which is a way to get default secure/encrypted browsing going.

That's a different security than the content blocking that is also going on.
Gary_EL
50%
50%
Gary_EL,
User Rank: Ninja
9/1/2015 | 11:04:40 PM
Re: ad block
We should be as protected on mobil as we are on desktop. Good for Apple!
larryloeb
50%
50%
larryloeb,
User Rank: Author
9/1/2015 | 4:15:53 PM
Re: ad block
OK, one vote for "no"

Anyone else?
Ariella
50%
50%
Ariella,
User Rank: Author
9/1/2015 | 4:04:27 PM
Re: ad block
I'm not sure that I would. Also from the marketer's perspective, they have to consider if its really effective to blast people with ads who only endure them because they're being paid to.
larryloeb
50%
50%
larryloeb,
User Rank: Author
9/1/2015 | 3:59:11 PM
Re: ad block
This is not going to be an easy thing to solve.

One concept that is beeing tried (been.mobi for example) is to reward you if you let the ads through.

Would you do that for $20 a month in your PayPal account?
Ariella
50%
50%
Ariella,
User Rank: Author
9/1/2015 | 3:01:54 PM
Re: ad block
< it scares the pants off the advertisers and publishers.> I'm sure it does. But the solution is not forcing people to view ads they don't want to see. And as you can see from the comments on http://blog.pagefair.com/2015/ad-blocking-report/, it's not just the ads people object to. 

 
larryloeb
50%
50%
larryloeb,
User Rank: Author
9/1/2015 | 2:26:04 PM
Re: ad block
It's a selling point to the user, sure.

But since blockers havent been a factor in mobile yet, and mobile browsing is growoing very fast; it scares the pants off the advertisers and publishers.

It goes back to the tradeoff the internet has come to be. Watch the ads, and you get something to see.

 

 
Ariella
50%
50%
Ariella,
User Rank: Author
9/1/2015 | 2:15:47 PM
ad block
Now that would likely be a huge selling point. Ads are intrusive enough on a desktop, on a small phone screen, they're probably even more annyoing.
<<   <   Page 2 / 2


2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
News
Northwestern Mutual CIO: Riding Out the Pandemic
Jessica Davis, Senior Editor, Enterprise Apps,  10/7/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll