iOS 9 Ad Blocking Could Alter Internet Commerce - InformationWeek

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iOS 9 Ad Blocking Could Alter Internet Commerce
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Ariella
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Ariella,
User Rank: Author
9/1/2015 | 2:15:47 PM
ad block
Now that would likely be a huge selling point. Ads are intrusive enough on a desktop, on a small phone screen, they're probably even more annyoing.
larryloeb
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larryloeb,
User Rank: Author
9/1/2015 | 2:26:04 PM
Re: ad block
It's a selling point to the user, sure.

But since blockers havent been a factor in mobile yet, and mobile browsing is growoing very fast; it scares the pants off the advertisers and publishers.

It goes back to the tradeoff the internet has come to be. Watch the ads, and you get something to see.

 

 
Ariella
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Ariella,
User Rank: Author
9/1/2015 | 3:01:54 PM
Re: ad block
< it scares the pants off the advertisers and publishers.> I'm sure it does. But the solution is not forcing people to view ads they don't want to see. And as you can see from the comments on http://blog.pagefair.com/2015/ad-blocking-report/, it's not just the ads people object to. 

 
larryloeb
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larryloeb,
User Rank: Author
9/1/2015 | 3:59:11 PM
Re: ad block
This is not going to be an easy thing to solve.

One concept that is beeing tried (been.mobi for example) is to reward you if you let the ads through.

Would you do that for $20 a month in your PayPal account?
Ariella
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Ariella,
User Rank: Author
9/1/2015 | 4:04:27 PM
Re: ad block
I'm not sure that I would. Also from the marketer's perspective, they have to consider if its really effective to blast people with ads who only endure them because they're being paid to.
larryloeb
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larryloeb,
User Rank: Author
9/1/2015 | 4:15:53 PM
Re: ad block
OK, one vote for "no"

Anyone else?
Gary_EL
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Gary_EL,
User Rank: Ninja
9/1/2015 | 11:04:40 PM
Re: ad block
We should be as protected on mobil as we are on desktop. Good for Apple!
larryloeb
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larryloeb,
User Rank: Author
9/2/2015 | 5:24:56 AM
Re: ad block
Protected from what? I'm not sure what you mean.

iOS9 also introduces Apple Transport System, which is a way to get default secure/encrypted browsing going.

That's a different security than the content blocking that is also going on.
Gary_EL
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Gary_EL,
User Rank: Ninja
9/2/2015 | 12:57:46 PM
Re: ad block
Well, maybe "protected" is too harsh a word. I meant protected in the sense of not having ones time wasted.
larryloeb
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larryloeb,
User Rank: Author
9/2/2015 | 1:23:26 PM
Re: ad block
I don't want anyone to "protect" me from that.

I want the freedom to waste my time as i see fit.

When someone else decides what a waste of time is--even if they are correct-- I get honked off,

Your mileage may vary.
Ariella
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Ariella,
User Rank: Author
9/2/2015 | 1:07:45 PM
Re: ad block
Just on this topic: Hulu announced it would offer ad-free shows for a slightly higher (under $20) subscription rate.  As reported in Ad Age, they spin this as a positive thing for advertisers, for the same reason I've mentioned: people are not receptive to ads that are foisted on them against their own inclination. ""People who avoid ads at all costs were never going to do business with Hulu to begin with, so now we have an entry point to them," Mr. Naylor said. And it can now sell advertisers on the notion that the people who access its ad-supported service will typically be more receptive to their ads -- because those less tolerant of ads have filtered themselves out.
larryloeb
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larryloeb,
User Rank: Author
9/2/2015 | 1:24:55 PM
Re: ad block
All very good points.

People can choose how they want to view.
Li Tan
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Li Tan,
User Rank: Ninja
9/7/2015 | 11:08:53 AM
Re: ad block
I will definitely upgrade to iOS9 once it's available. I want to be an efficient IT worker instead of being bothered by online Ads from time to time.
larryloeb
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larryloeb,
User Rank: Author
9/7/2015 | 3:50:05 PM
Re: ad block
Apple wont directly block ads, they will provides the APIs for others to do so.

But consider this. If you stop ads that you will ignore anyway, you also stop advertisers from being charged for them since they are never delivered to you browser.

This makes ads more efficient and cost less for the advertiser.
Ariella
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Ariella,
User Rank: Author
9/10/2015 | 1:53:42 PM
Re: ad block
@larryloeb The Washington Post is trying to figure that out. See http://www.buzzfeed.com/matthewzeitlin/the-washington-post-begins-blocking-ad-blockers#.ftKnmdnlO

"Many people already receive our journalism for free online, with digital advertising paying only a portion of the cost," a Washington Post spokesperson told BuzzFeed News.

"Without income via subscriptions or advertising, we are unable to deliver the journalism that people coming to our site expect from us. We are currently running a test using a few different approaches to see what moves these readers to either enable ads on The Washington Post, or subscribe."
larryloeb
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larryloeb,
User Rank: Author
9/10/2015 | 1:58:53 PM
Re: ad block
Well, they--along with a lot of publishers--got to do something, don't they?
Ariella
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Ariella,
User Rank: Author
9/10/2015 | 2:14:07 PM
Re: ad block
@LarryLoeb I like the fact that they're looking into it, exploring possibilities,  and not just making it an either/or proposition for readers.
JoshauCouture
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JoshauCouture,
User Rank: Strategist
9/2/2015 | 7:55:08 AM
Re: ad block
Apple has always been a front runner in smart phone industry, but by this move it will make the internet industry very furious, and specially google whose main income comes from these ads will suffer most, and this will place apple and google in a tricky situation.


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