iOS 9 Ad Blocking Could Alter Internet Commerce - InformationWeek

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iOS 9 Ad Blocking Could Alter Internet Commerce
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Ariella
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Ariella,
User Rank: Author
9/10/2015 | 2:14:07 PM
Re: ad block
@LarryLoeb I like the fact that they're looking into it, exploring possibilities,  and not just making it an either/or proposition for readers.
larryloeb
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larryloeb,
User Rank: Author
9/10/2015 | 1:58:53 PM
Re: ad block
Well, they--along with a lot of publishers--got to do something, don't they?
Ariella
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Ariella,
User Rank: Author
9/10/2015 | 1:53:42 PM
Re: ad block
@larryloeb The Washington Post is trying to figure that out. See http://www.buzzfeed.com/matthewzeitlin/the-washington-post-begins-blocking-ad-blockers#.ftKnmdnlO

"Many people already receive our journalism for free online, with digital advertising paying only a portion of the cost," a Washington Post spokesperson told BuzzFeed News.

"Without income via subscriptions or advertising, we are unable to deliver the journalism that people coming to our site expect from us. We are currently running a test using a few different approaches to see what moves these readers to either enable ads on The Washington Post, or subscribe."
larryloeb
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larryloeb,
User Rank: Author
9/7/2015 | 3:50:05 PM
Re: ad block
Apple wont directly block ads, they will provides the APIs for others to do so.

But consider this. If you stop ads that you will ignore anyway, you also stop advertisers from being charged for them since they are never delivered to you browser.

This makes ads more efficient and cost less for the advertiser.
Li Tan
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Li Tan,
User Rank: Ninja
9/7/2015 | 11:08:53 AM
Re: ad block
I will definitely upgrade to iOS9 once it's available. I want to be an efficient IT worker instead of being bothered by online Ads from time to time.
larryloeb
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larryloeb,
User Rank: Author
9/2/2015 | 1:24:55 PM
Re: ad block
All very good points.

People can choose how they want to view.
larryloeb
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larryloeb,
User Rank: Author
9/2/2015 | 1:23:26 PM
Re: ad block
I don't want anyone to "protect" me from that.

I want the freedom to waste my time as i see fit.

When someone else decides what a waste of time is--even if they are correct-- I get honked off,

Your mileage may vary.
Ariella
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Ariella,
User Rank: Author
9/2/2015 | 1:07:45 PM
Re: ad block
Just on this topic: Hulu announced it would offer ad-free shows for a slightly higher (under $20) subscription rate.  As reported in Ad Age, they spin this as a positive thing for advertisers, for the same reason I've mentioned: people are not receptive to ads that are foisted on them against their own inclination. ""People who avoid ads at all costs were never going to do business with Hulu to begin with, so now we have an entry point to them," Mr. Naylor said. And it can now sell advertisers on the notion that the people who access its ad-supported service will typically be more receptive to their ads -- because those less tolerant of ads have filtered themselves out.
Gary_EL
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Gary_EL,
User Rank: Ninja
9/2/2015 | 12:57:46 PM
Re: ad block
Well, maybe "protected" is too harsh a word. I meant protected in the sense of not having ones time wasted.
JoshauCouture
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JoshauCouture,
User Rank: Strategist
9/2/2015 | 7:55:08 AM
Re: ad block
Apple has always been a front runner in smart phone industry, but by this move it will make the internet industry very furious, and specially google whose main income comes from these ads will suffer most, and this will place apple and google in a tricky situation.
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