Ad Blocking Costing Websites $21B In Revenue, Report Finds - InformationWeek

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Ad Blocking Costing Websites $21B In Revenue, Report Finds
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larryloeb
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larryloeb,
User Rank: Author
8/20/2015 | 8:30:39 PM
Re: Ad Blocking
Maybe the ads should be better?

Give more than just a yell out about something?

TV ads used to be "creative". They entertained first, sold second.

That might work for a website too.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
8/20/2015 | 7:34:54 PM
Re: Ad Blocking
>They went back to ads.

Paywalls will kill a lot of publications, no doubt. But clinging to ads isn't going to work in the long run if people don't want to see them.
larryloeb
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50%
larryloeb,
User Rank: Author
8/20/2015 | 7:14:17 PM
Re: Ad Blocking
Well, Flash is both in widespread use and a kludge.

Apple and Mozilla Firefox have both forced an opt-in for Flash use in their browsers. It's presented as a power-saving feature to extend battery life.

It's interesting that Amazon announced today that it will not allow Flash on their websites as of September
Gary_EL
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Gary_EL,
User Rank: Ninja
8/20/2015 | 6:07:26 PM
Re: Ad Blocking
The ones that bug me are the ones that take up so much CPU and memory that they actually slow my computer down. Most of these are associated with Adobe, which, unfortunately, I still need to activate in order to see legitimate content in all too many websites.
larryloeb
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50%
larryloeb,
User Rank: Author
8/20/2015 | 4:47:16 PM
Re: Ad Blocking
Slate tried that early on.

People stayed away in droves.

They went back to ads.

Not an easy question to answer.
BrooklynNellie2
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BrooklynNellie2,
User Rank: Moderator
8/20/2015 | 4:43:51 PM
Re: Ad Blocking
Exactly! I don't mind ads if they stay in their place.

Almost as annoying as pop-ups: ads interspered with content, such that you're forced to scroll through them to continue reading.

Worse than pop-ups: autoplay videos. There's a special circle in hell for advertisers who use those and the sites that allow them.
Thomas Claburn
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50%
Thomas Claburn,
User Rank: Author
8/20/2015 | 4:37:00 PM
Re: Ad Blocking
A paywall. If your content is good enough, it should be worth paying for.
larryloeb
50%
50%
larryloeb,
User Rank: Author
8/20/2015 | 4:28:58 PM
Re: Ad Blocking
You summarize well what most people what most people don't like about ads.

One problem, though.

Most sites use the revenue from them to pay for the content that they give you for free.

So, if they go then what should replace them? Pay-per-view? Subscriptions?
AlurL137
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0%
AlurL137,
User Rank: Strategist
8/20/2015 | 2:54:42 PM
Ad Blocking
I don't mind ads on the left or right columns of articles, but the pop-up, screen-fillers that scroll across the screen are annoying along with any other ads that interfere with the article/site you're trying to read. People read ads, but annoying ads run the risk of leaving a negative response to the product. To the "creative" advertisers, knock it off. Tricking someone or forcing them to your product is not a productive way to get new business.
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