Google Spins Niantic Labs Out Of Alphabet - InformationWeek

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Google Spins Niantic Labs Out Of Alphabet
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User Rank: Ninja
8/15/2015 | 10:58:53 PM
Re: ouch
Good for Google. Bad for Niantic. Google is a platform company: Search platform, Ads platform, Maps platform, Mobile OS platform... Developing apps is not Google.
User Rank: Ninja
8/15/2015 | 11:03:44 AM
Re: ouch
I can see how a content/game creator comapny doesn't really fit with Google. This is a continuation of my thinking about how smart the Alphabet move is. We're going to see more of this I suspect.

Not all acquistions end up making sense, and I think sometimes Google is going after the talent more than anything else sometimes. 
Thomas Claburn
Thomas Claburn,
User Rank: Author
8/13/2015 | 5:34:54 PM
Game companies, like other companies that depend on hit content, have trouble sustaining themselves. It's not easy to produce a home run every time at bat. I suspect Niantic will miss the cushion of Google revenue.

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