Apple Acquires Metaio, Targeting Augmented Reality - InformationWeek

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Apple Acquires Metaio, Targeting Augmented Reality
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asksqn
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asksqn,
User Rank: Ninja
5/29/2015 | 2:48:37 PM
Plan B
So, in other words, Metaio is effectively, a just-in-case insurance policy purchased by Apple in the event it actually has to compete in the VR market.
zerox203
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zerox203,
User Rank: Ninja
5/29/2015 | 5:03:45 PM
Re: Apple Acquires Metaio, Targeting Augmented Reality
I think it makes sense for Apple to get a foothold in this space. Like with wearables and other IoT-focused tech, it's hard to say exactly how large the market will grow. However, I think Hololens and Oculus have been generating more buzz than people were expecting... this may signal that consumers are ready, and may have spurred Apple to action. Speaking of Oculus, recreational applications (re: games) seem to be one of the crowd-pleasers of AR/VR/etc. I wonder if Apple has plans for that, or more productivity focused stuff. The main problem with AR glasses so far, to me, has been the price, considering they, like watch-esque wearables require a connection to an already-expensive smartphone.

While I don't expect Apple to give much heed to price, that hasn't exactly been a problem for them when it comes to the Apple Watch - people consider it worth the price for that Apple style, and they could do the same for AR glasses - and, more competition is always a good thing. The sudden shutdown of Metaio might leave a lousy taste in some customer's mouths, though; I wonder if that was the best way to go. No e-mail support? I suppose the rest of the year is plenty of time to grab something or make a backup, but after that, what? their products are gone for good? oh well - I suppose we'll little note nor long remember Metaio in the big picture. Let's see what comes next.
tzubair
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tzubair,
User Rank: Ninja
5/30/2015 | 8:11:02 PM
Re: Plan B
@asksqn: It may seem like the investment was made even when Apply didn't know about it's to be used, however, I think it's okay for them to experiment and take risks. Just one of the products in the portfolio can be a major hit.
danielcawrey
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danielcawrey,
User Rank: Ninja
5/31/2015 | 4:54:54 PM
Re: Plan B
Virtual and augmented reality are going to become something that is a huge market. Apple has no choice but to start thinking about it – with competing platforms like the Samsung Gear VR already out, they can't risk not being part of what could be a huge consumer electronics sector. 
batye
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batye,
User Rank: Ninja
6/9/2015 | 9:06:39 AM
Re: Plan B
@danielcawrey I could not agree more... as Apple have no choice in this game VR... and have to develop it own to compete in this game....
batye
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batye,
User Rank: Ninja
6/9/2015 | 9:08:17 AM
Re: Plan B
@tzubair interesting point... if it work it could be a game changer...
batye
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batye,
User Rank: Ninja
6/9/2015 | 9:09:47 AM
Re: Apple Acquires Metaio, Targeting Augmented Reality
@zerox203 Apple play interesting game... trying to sell regular technology as luxyry goods at high prices - how I see it...
batye
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50%
batye,
User Rank: Ninja
6/9/2015 | 9:11:03 AM
Re: Plan B
@asksqn, good point, I think Apple trying to be in the game... ready for the future... but no one have a cristal ball....


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