KFC's Bluetooth Placemats: 10 Better Ideas - InformationWeek

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KFC's Bluetooth Placemats: 10 Better Ideas
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David Wagner
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David Wagner,
User Rank: Strategist
6/2/2015 | 12:59:42 PM
Re: crispy vs. grilled
@Joe- And you know what, it seems to work with salaries, too. Executives always listen to their higher paid consultants over their own people.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
6/1/2015 | 11:54:23 PM
Re: crispy vs. grilled
@David: Cialdini writes about that phenomenon in his seminal book on social psychology, Influence: The Psychology of Persuasion.

One of the first examples he gives is a jewelry store owner in New Mexico who couldn't unload a particular line of jewelry no matter how hard she tried.  Finally, when going on a trip, she left a note to her assistant to mark the jewelry as 1/2 off.  The assistant misunderstood the note and doubled the prices.  The owner returned to find that the jewelry had sold out.
David Wagner
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50%
David Wagner,
User Rank: Strategist
5/31/2015 | 12:23:59 PM
Re: crispy vs. grilled
@Joe- Yeah, that experiment gets done all the time. It has been proven over and over that if you pay more for something (especially food) many people will automatically like it more. Personally, I think I see that concept alive and well in the iPhone.
David Wagner
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David Wagner,
User Rank: Strategist
5/31/2015 | 12:21:30 PM
Re: crispy vs. grilled
@impactnow- Oh please, do not let our lunch breaks degenerate into 30 people sitting alone at tables dictating to their phones. 
impactnow
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impactnow,
User Rank: Author
5/30/2015 | 11:46:36 PM
Re: crispy vs. grilled
Hmmm my question is why no just use voice dictation its getting pretty accurate now and saves the tedious typing!
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
5/30/2015 | 10:59:07 PM
Re: Ridiculous
Allow me to let Jim Gaffigan rebut: https://www.youtube.com/watch?v=6YDTfEhChgw

;)
Joe Stanganelli
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50%
Joe Stanganelli,
User Rank: Author
5/30/2015 | 10:56:35 PM
Re: crispy vs. grilled
@Broadway: Nope!  Found it: https://www.youtube.com/watch?v=Cr0e8D2Td3g

(NSFW language)
Broadway0474
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Broadway0474,
User Rank: Ninja
5/29/2015 | 11:43:13 PM
Re: crispy vs. grilled
I think you're thinking of the Pizza Hut commercial when they launched their pasta line and fed it to people in a fancy restaurant setting, and the people were raving how delicious it was. Speaking of KFC, they are approaching their new marketing across a couple lines. First, there's this bluetooth gimmick. Then, they're also pushing the all-natural, wholesome food idea --- for instance, listing in their stores what regional farms the chickens came from.
asksqn
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asksqn,
User Rank: Ninja
5/29/2015 | 3:09:26 PM
Ridiculous
And let's add #11:  Step away from the phone for the 10 minutes it's going to take to shovel all that GMO garbage from KFC into your pie hole? 

 

 
Joe Stanganelli
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0%
Joe Stanganelli,
User Rank: Author
5/29/2015 | 2:30:44 PM
Re: crispy vs. grilled
I recall an episode of a documentary TV show (I think it was Penn & Teller's old series on Showtime) in which they took a bunch of anti-fast-food people, and then fed them repurposed dishes made up entirely of fast food with gourmet presentation, and the people raved about how delicious it was and that they'd expect to get it from a five-star restaurant.
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