Microsoft Rumored To Acquire Yammer - InformationWeek

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Microsoft Rumored To Acquire Yammer
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David F. Carr
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David F. Carr,
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6/18/2012 | 1:03:36 PM
re: Microsoft Rumored To Acquire Yammer
Tony Byrne from The Real Story Group has some analysis of this move, which he finds somewhat puzzling in terms of how it fits with SharePoint and Office 365 strategy http://t.co/giOKXG1Q
David F. Carr
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David F. Carr,
User Rank: Author
6/14/2012 | 6:34:36 PM
re: Microsoft Rumored To Acquire Yammer
Interesting post, but I'd say this is a far cry from the Internet Explorer bundling. In fact, unless Microsoft were to completely gut the philosophy and engineering that have gone into Yammer so far (which would be a mistake), I'd expect to see the product continue as a social stream that connects with lots of different products and product stacks. Integration with Microsoft products would certainly improve, just because of access to talent and internal engineering details, but Yammer would also have to integrate with lots of other systems (and deliver stand-alone value independent of platforms like SharePoint) to be truly valuable.

A good model might be Microsoft's acquisition of Skype, which as the NYTimes recently reported has been given "a longer leash" than most of the firms MS has acquired over the years, allowing it to maintain much of the corporate culture and mission it had pre-acquisition.

http://www.nytimes.com/2012/05...


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