Apple Watch: My In-Store Demo - InformationWeek

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Apple Watch: My In-Store Demo
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Susan Fourtané
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Susan Fourtané,
User Rank: Author
4/26/2015 | 1:37:04 AM
Re: Delayed Differentiation
nasimson, it also depends on how you see it. I don't see it as a "boys and girls, or men and women," In this century that kind of differenciation should be out. Apple doesn't market products for different genders, or age groups. Apple designs and sells products that are good for everyone. What happens after the purchase is personalization of the product according to one's likes and/interests. And that, has nothing to do with gender, or generalization. The days when boys were dressed in bably blue and girls in pink are long over. -Susan
nasimson
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nasimson,
User Rank: Ninja
4/25/2015 | 11:20:26 PM
Delayed Differentiation
> Although Apple doesn't market either size to a specific gender,
> I can see why more men might opt for the larger 42mm face
> while women lean towards the smaller 38mm version.

I like it when Apple introduces the same basic product and customers customize it in more than 1,000 ways through add-ons. I see the same ipad used by boys and girls very differently: through apps and cover. Same goes for men and women. The straps would make for all the customization here.

In supply chain lingo, its called "Delayed Differentiation".
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