Apple Watch: My In-Store Demo - InformationWeek

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Apple Watch: My In-Store Demo
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nasimson
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nasimson,
User Rank: Ninja
4/25/2015 | 11:20:26 PM
Delayed Differentiation
> Although Apple doesn't market either size to a specific gender,
> I can see why more men might opt for the larger 42mm face
> while women lean towards the smaller 38mm version.

I like it when Apple introduces the same basic product and customers customize it in more than 1,000 ways through add-ons. I see the same ipad used by boys and girls very differently: through apps and cover. Same goes for men and women. The straps would make for all the customization here.

In supply chain lingo, its called "Delayed Differentiation".
Susan Fourtané
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Susan Fourtané,
User Rank: Author
4/26/2015 | 1:37:04 AM
Re: Delayed Differentiation
nasimson, it also depends on how you see it. I don't see it as a "boys and girls, or men and women," In this century that kind of differenciation should be out. Apple doesn't market products for different genders, or age groups. Apple designs and sells products that are good for everyone. What happens after the purchase is personalization of the product according to one's likes and/interests. And that, has nothing to do with gender, or generalization. The days when boys were dressed in bably blue and girls in pink are long over. -Susan
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/26/2015 | 11:40:47 PM
Re: Delayed Differentiation
Very true, but we are talking about the technological update of a very traditional accessory -- the watch.  And, traditionally, men's watches are larger than women's watches.  It is difficult, therefore, for me to expect anything but this natural gravitation, then -- at least, in the beginning.

(And, to be fair, it makes a certain amount of sense; men's wrists are frequently larger than women's wrists, after all.)

Your point is well taken, though.  With the tech update of the watch, new conventions are certainly possible.  Who knows what it will look like ten years from now?
Kelly22
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Kelly22,
User Rank: Strategist
4/27/2015 | 1:43:24 AM
Re: Delayed Differentiation
Agreed, when I mentioned the difference between men's and women's preferences, I was speaking to the size of the watch face. Men typically buy bigger watches because they have larger wrists; I feel that women with smaller wrists might find the bigger face clunky and harder to get used to. Both watches have neutral design and are easy to customize. It'll be interesting to see where the size preference goes over time - the larger face has more room for navigation, but the smaller one feels more like a traditional watch. 
Thomas Claburn
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Thomas Claburn,
User Rank: Author
4/27/2015 | 6:11:52 PM
Re: Delayed Differentiation
>I found it to be a comfortable, sleek, and useful device. 

But do you actually want one?

I look at the Apple Watch and I see impressive technology and artisanship but not a device I'd actually want to use.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/29/2015 | 11:33:48 PM
Re: Delayed Differentiation
You can always wait for the price to come down around the time the Apple Watch 3S comes out.  ;)
Angelfuego
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Angelfuego,
User Rank: Ninja
4/30/2015 | 7:05:04 PM
Re: Delayed Differentiation
@Joe, Plus, I bet the 3S will have better features than the one that just came out. I am one to hold out and not get the 1st edition of tech devices. I feel like it's worth the wait.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/30/2015 | 11:52:36 PM
Re: Delayed Differentiation
To be clear, that "3S" reference was a joke about Apple's product-naming schemes.  ;)
Angelfuego
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Angelfuego,
User Rank: Ninja
5/1/2015 | 5:30:47 AM
Re: Delayed Differentiationt
@ Joe, Yes, I know there isn't any word of a "3S" coming out. It is a hypothetical example, because I pretty certain their will be more generations of this watch to roll out in the future. My point was that I hold off to wait. I am not the type of consumer that buys the first generation of anything, nor do I need to buy every "it" item or every generation of a model. I only ever purchased the iPad2, iTouch 5, and the iPhone 4. So although I am not interested in the Apple watch now, I don't rule out that I will never purchase the watch. One thing is for sure, I won't be purchasing the 1at edition of this watch but perhaps the 3rd, 5th or 6th. Only time will tell. One thing is for sure, I will hold off and wait. Chances are Apple watches down the line will be more appealing than the first, for many different reasons.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
5/19/2015 | 5:57:37 PM
Re: Delayed Differentiationt
@Angelfuego: I'm with you.  The only reason I have a newer model phone is because I dropped my iPhone 3GS three stories.  If not for that, I'd probably still be using it.
Angelfuego
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Angelfuego,
User Rank: Ninja
4/30/2015 | 7:08:22 PM
Re: Delayed Differentiation
@Thomas, I actually saw a guy wearing an Apple Watch today! I wanted to ask him questions about it, but I didn't. To answer your question, I would say I currently do not have the desire to use an Apple watch. Ask me in a year, and we will see if I still feel the same way. Only time will tell.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/30/2015 | 11:53:17 PM
Re: Delayed Differentiation
That reminds me... I have an attorney friend who pre-ordered one.  I should ask her what she thinks of it.
Kelly22
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Kelly22,
User Rank: Strategist
5/5/2015 | 5:13:00 PM
Re: Delayed Differentiation
Probably not. At least, not now (and not just because my aging iPhone 4 wouldn't be compatible). I think it's impressive and has a lot of potential, but so far Apple hasn't demonstrated a purpose for Watch that isn't already on my iPhone. It's focusing a lot on fitness, but Apple Watch doesn't do anything my Garmin doesn't already do. I'd also like to see a model that doesn't require a nearby iPhone at all times; that might be a game-changer.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/29/2015 | 11:32:33 PM
Re: Delayed Differentiation
And, of course, men generally like to have bigger watches, bigger cars, bigger everything.  Because we're like that.
SunitaT0
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SunitaT0,
User Rank: Ninja
4/26/2015 | 5:31:08 AM
Re: Delayed Differentiation
@Nasimson: Apple should do things for the internal structure rather than making different models for men and women. Most of the time people are flocking towards apple products without knowing that the iWatch does not have great battery life, nor does it have enough capable hardware and underlying software.
mejiac
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mejiac,
User Rank: Ninja
4/26/2015 | 8:34:23 AM
Re: Delayed Differentiation
@SunitaT0,

I agree with your comment about consumers adopting a new product withouth knowing all of the angels. But most consumers are seeking simply being early adopters, and it's mostly a fashion statement.

It is a bit concerning that the battery life is not stellar, given then you're not expected to have to charge a wrist watch until you take it off when going to sleep.

I personally don't see myself having to charge my wrist watch when I'm in the car.
Kelly22
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Kelly22,
User Rank: Strategist
4/27/2015 | 2:09:52 AM
Re: Delayed Differentiation
Good point - I'd bet that for many current Apple Watch owners, who had their devices preordered as soon as they went on sale, the Watch is as much a fashion accessory/status symbol as it is a useful device. The battery life is something Apple will have to work on, especially with the potential for apps. We already carry phone chargers on us in case of a dead iPhone battery; I can't imagine many people would be happy about toting a Watch charger as well. 
SachinEE
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SachinEE,
User Rank: Ninja
4/27/2015 | 12:41:41 PM
Re: Delayed Differentiation
@mejiac: What if you forget to charge it overnight? Isn't that the situation where you might need extra juice in the iWatch? Also if the battery isn't powerful enough then using apps on the iWatch would deplete the battery life more than just the tick tock of the software clock.
mejiac
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mejiac,
User Rank: Ninja
4/27/2015 | 1:23:52 PM
Re: Delayed Differentiation
@SachinEE,

Thank you for your comment...and yes, you hit the nail on the head on current concerns most folks have regarding the Apple Watch.

With it's current pricetag (which can easilly rival a high end consumer product), battery life shouldn't be an issue.

I think the Apple Watch will be, in consumer's eyes, more of a fashion statement than an actual need, given the options that are currently available (and at a lower price point).
nasimson
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nasimson,
User Rank: Ninja
4/27/2015 | 11:42:49 PM
Re: Delayed Differentiation
@mejiac:

> I personally don't see myself having to charge my wrist watch when I'm in the car.

Imagine you are in bed after a long day. Being too tired you just plug in the charger without taking the watch off your wrist.

What it would look like?

It would look like a unconsious person in bed with a canola in his hand and getting feed from a electrical socket instead of a drip. Welcome to connected sleeping!

What an ugly scene it would be? I can see all sorts of cartoons coming soon.
SachinEE
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SachinEE,
User Rank: Ninja
4/27/2015 | 12:45:42 PM
Re: Delayed Differentiation
@SunitaT0: I agree, Apple has really done nothing to take the software in the iWatch to newer heights. I hear the device is really weak to rough use, if not the hardware, then they atleast could have made the software and usability more engrossing.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/29/2015 | 11:38:03 PM
Re: Delayed Differentiation
@SachinEE: I would be interested in judging the quality of the product and its software first-hand before judging it on those bases.

...except for the fact that I'm really not interested in wearing a watch in general.  Apple has to convince me to go back to wearing something on my wrist almost every day before the company can convince me to select its product for that purpose/honor.

 
mejiac
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mejiac,
User Rank: Ninja
4/26/2015 | 8:40:01 AM
Room for improvement
Thank you very much Kelly for your article.

I think your initial comments and assumptions are on the mark, and its probably what most consumers and other sites will state.

The product as definitly a lot of potential, especially for developers when they start to think of innovative ways to take advantage of the iWatch as an extension of an Iphone App experience. I can already image a game where the iWatch is part of it (similiar like the WiiU with it's tablet interphase).

Regarding the battery life, there's a lot of buzz right now and speculation, but I think we'll have more definitive comments as consumers start doing some real world testing. Hopefully this won't lead to recalls and folks claiming warranties
mejiac
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mejiac,
User Rank: Ninja
4/26/2015 | 8:46:48 AM
"Style is the word
One thing that I'll give to Apple...they are kings when it comes to product design. The Apple watch IMHO is the best designed health tracking device I've seen so far.

I think one aspect that will definitly put it on the top is that people will purchase, with the intent to use as a healthtracker, over other devices based on it's appeal.

Today is easy to spot a person using a health tracker. I myself have a fitbit tracker and love it. The Apple Watch provides the option of having an all in one solution, which I think hits a sweet spot for many.
KarlH
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KarlH,
User Rank: Apprentice
4/28/2015 | 9:24:00 AM
Re: "Style is the word
Personally, as an avid runner and gym goer, I have all that I need for tracking and training. Will I fork over $350-$500 to do something I already have or can already do another way? I seriously doubt it. (rather, I know I won't) Tracking health is a modern moniker used to entice people whom are not already avid enthusists. I do not need an iPhone 6 to tell me how to take care of myself. My iPhone 5 works fine. I have an alarm that gets me up at 5 so I can go run for 60-90 minutes before work. I do use a GPS to track my runs, but I already have this functionality. I do not need a watch to tell me to be more active or track my food intake. I have everything I already need.

My point: the health tracking is a new buzz word from the tech world and food industry to tell people whom can be swayed into buying things they neither want or need in an effort to lose weight. The Apple Watch will not do it better or more efficient than anything I already have.
mejiac
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mejiac,
User Rank: Ninja
4/28/2015 | 11:02:48 AM
Re: "Style is the word
@KarlH,

Agreed. Which is why IMHO the Apple Watch at first will be more of a fashion statement. I think the market for health weables will get better defined, and things will either shrink or grow, or both.

The appeal of having a single devices (health tracker, GPS, phone capabilities) is very attractive. But I think we need to wait and see how things develop, since we need to remember that the apple watch is made to be an extension of the Iphone's capabilities, so it's safe to say that any future itetations of both devices will see greater integration, not to mention third party support
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/29/2015 | 11:35:56 PM
Re: "Style is the word
@KarlH: Very true -- but the uber-practical people like us have never been among Apple's target demographic.
Li Tan
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Li Tan,
User Rank: Ninja
5/2/2015 | 12:32:17 AM
Re: "Style is the word
In addition to style, I think Apple is trying to define a new product generation/family - wearables. Remember few years ago when iPhone appears, it's defined as "iPod that can make phone call". Now iPhone is the dominating Apple product while iPod is in decreasing trend. Will the similar thing happen for iWatch and iPhone? It may not happpen so since iWatch cannot fully function without iPhone.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
5/19/2015 | 6:01:23 PM
Re: "Style is the word
I would tend to think that a later generation of the Apple Watch will work independently of an iPhone.

Of course, I would have tended to think that of the first incarnation......
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/26/2015 | 11:36:18 PM
Comfort/wearability
For my own part, I have rarely been able to judge the comfort of a watch or other wrist-wearable based solely on trying it on for a few minutes.  But it's good that it doesn't feel awkward or painful or uncomfortable immediately; that would be a real problem.
SachinEE
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SachinEE,
User Rank: Ninja
4/27/2015 | 12:49:58 PM
Re: Comfort/wearability
@Joe: I think users should be free to customize their watch as they see fit. If Apple isn't providing better software and hardware maybe they can provide better user support and replacable warranty?
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/29/2015 | 11:39:43 PM
Re: Comfort/wearability
@Sachin: Apple has never been a company for customization.  It's always been sit down, shut up, and trust us that this is the best design (as one might expect from a company founded by Steve Jobs).

Maybe that's a good thing in many cases, but it does alienate some potential customers, to be sure.


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