Apple Watch: My In-Store Demo - InformationWeek

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Apple Watch: My In-Store Demo
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nasimson
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nasimson,
User Rank: Ninja
4/25/2015 | 11:20:26 PM
Delayed Differentiation
> Although Apple doesn't market either size to a specific gender,
> I can see why more men might opt for the larger 42mm face
> while women lean towards the smaller 38mm version.

I like it when Apple introduces the same basic product and customers customize it in more than 1,000 ways through add-ons. I see the same ipad used by boys and girls very differently: through apps and cover. Same goes for men and women. The straps would make for all the customization here.

In supply chain lingo, its called "Delayed Differentiation".
Susan Fourtané
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Susan Fourtané,
User Rank: Author
4/26/2015 | 1:37:04 AM
Re: Delayed Differentiation
nasimson, it also depends on how you see it. I don't see it as a "boys and girls, or men and women," In this century that kind of differenciation should be out. Apple doesn't market products for different genders, or age groups. Apple designs and sells products that are good for everyone. What happens after the purchase is personalization of the product according to one's likes and/interests. And that, has nothing to do with gender, or generalization. The days when boys were dressed in bably blue and girls in pink are long over. -Susan
SunitaT0
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SunitaT0,
User Rank: Ninja
4/26/2015 | 5:31:08 AM
Re: Delayed Differentiation
@Nasimson: Apple should do things for the internal structure rather than making different models for men and women. Most of the time people are flocking towards apple products without knowing that the iWatch does not have great battery life, nor does it have enough capable hardware and underlying software.
mejiac
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mejiac,
User Rank: Ninja
4/26/2015 | 8:34:23 AM
Re: Delayed Differentiation
@SunitaT0,

I agree with your comment about consumers adopting a new product withouth knowing all of the angels. But most consumers are seeking simply being early adopters, and it's mostly a fashion statement.

It is a bit concerning that the battery life is not stellar, given then you're not expected to have to charge a wrist watch until you take it off when going to sleep.

I personally don't see myself having to charge my wrist watch when I'm in the car.
mejiac
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mejiac,
User Rank: Ninja
4/26/2015 | 8:40:01 AM
Room for improvement
Thank you very much Kelly for your article.

I think your initial comments and assumptions are on the mark, and its probably what most consumers and other sites will state.

The product as definitly a lot of potential, especially for developers when they start to think of innovative ways to take advantage of the iWatch as an extension of an Iphone App experience. I can already image a game where the iWatch is part of it (similiar like the WiiU with it's tablet interphase).

Regarding the battery life, there's a lot of buzz right now and speculation, but I think we'll have more definitive comments as consumers start doing some real world testing. Hopefully this won't lead to recalls and folks claiming warranties
mejiac
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mejiac,
User Rank: Ninja
4/26/2015 | 8:46:48 AM
"Style is the word
One thing that I'll give to Apple...they are kings when it comes to product design. The Apple watch IMHO is the best designed health tracking device I've seen so far.

I think one aspect that will definitly put it on the top is that people will purchase, with the intent to use as a healthtracker, over other devices based on it's appeal.

Today is easy to spot a person using a health tracker. I myself have a fitbit tracker and love it. The Apple Watch provides the option of having an all in one solution, which I think hits a sweet spot for many.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/26/2015 | 11:36:18 PM
Comfort/wearability
For my own part, I have rarely been able to judge the comfort of a watch or other wrist-wearable based solely on trying it on for a few minutes.  But it's good that it doesn't feel awkward or painful or uncomfortable immediately; that would be a real problem.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
4/26/2015 | 11:40:47 PM
Re: Delayed Differentiation
Very true, but we are talking about the technological update of a very traditional accessory -- the watch.  And, traditionally, men's watches are larger than women's watches.  It is difficult, therefore, for me to expect anything but this natural gravitation, then -- at least, in the beginning.

(And, to be fair, it makes a certain amount of sense; men's wrists are frequently larger than women's wrists, after all.)

Your point is well taken, though.  With the tech update of the watch, new conventions are certainly possible.  Who knows what it will look like ten years from now?
Kelly22
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Kelly22,
User Rank: Strategist
4/27/2015 | 1:43:24 AM
Re: Delayed Differentiation
Agreed, when I mentioned the difference between men's and women's preferences, I was speaking to the size of the watch face. Men typically buy bigger watches because they have larger wrists; I feel that women with smaller wrists might find the bigger face clunky and harder to get used to. Both watches have neutral design and are easy to customize. It'll be interesting to see where the size preference goes over time - the larger face has more room for navigation, but the smaller one feels more like a traditional watch. 
Kelly22
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Kelly22,
User Rank: Strategist
4/27/2015 | 2:09:52 AM
Re: Delayed Differentiation
Good point - I'd bet that for many current Apple Watch owners, who had their devices preordered as soon as they went on sale, the Watch is as much a fashion accessory/status symbol as it is a useful device. The battery life is something Apple will have to work on, especially with the potential for apps. We already carry phone chargers on us in case of a dead iPhone battery; I can't imagine many people would be happy about toting a Watch charger as well. 
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