Apple Watch Edition Buyers Getting Luxury, White-Glove Treatment - InformationWeek

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Apple Watch Edition Buyers Getting Luxury, White-Glove Treatment
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Susan Fourtané
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Susan Fourtané,
User Rank: Author
4/8/2015 | 6:53:17 AM
Re: It's not the same
Li Tan, and that what is so simple to understand is what so many people fail in understanding. -Susan
Li Tan
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Li Tan,
User Rank: Ninja
4/6/2015 | 10:19:18 AM
Re: It's not the same
Exactly - the smartwatch is a smart device. It has the watch form but the major usage is not checking the time. I love its feature of interconnecting with iPhone so that you won't easily miss any call.
Susan Fourtané
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Susan Fourtané,
User Rank: Author
4/6/2015 | 8:17:10 AM
It's not the same
glenbren, 

No. The Apple Watch and Timex are two different products. The Apple smartwatch is not just for telling the time. In fact, telling the time is not it's main feature. You can never compare a smartwatch with a regular watch. 

-Susan
tzubair
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tzubair,
User Rank: Ninja
3/31/2015 | 3:26:22 PM
Re: Financing their failure
"Apple might still come out ahead. I seriously doubt apple can compete with the watch designers for the ultra rich, especially for a device that is a tiny version of the phone you likely have in your pocket at the time."

@kstarton: I think that's where you're not getting Apple's strategy. Apple is not aiming to bring watch consumers to buy Apple watches and make them switch from their other expensive brands. It's making the iPhone and iPad users have an additional Apple device with them (in the form of a watch).
tzubair
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tzubair,
User Rank: Ninja
3/31/2015 | 3:17:57 PM
Re: Isolating millions of loyal but not so rich fans
"Will those young Apple fanboys grow up and forsake their Apple watches for a Rolex? or have both? We shall see..."

@jastroff: I still think that the target market for both brands is very separate and that there's no overlap between them. Even when the Apple fans grow up, they'd probably switch to a cooler brand that's more in fashion rather than a sophisticated classy brand like Rolex.
kstaron
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kstaron,
User Rank: Ninja
3/31/2015 | 2:19:54 PM
Financing their failure
Well, I suppose when the Apple Watch crashes and burns if a few people with more money than sense buy it, Apple might still come out ahead. I seriously doubt apple can compete with the watch designers for the ultra rich, especially for a device that is a tiny version of the phone you likely have in your pocket at the time. I'm looking for a new watch but there is no way Apple makes the cut, at any price.
glenbren
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glenbren,
User Rank: Ninja
3/31/2015 | 11:42:25 AM
Re: Isolating millions of loyal but not so rich fans
It's a nice looking watch, and if I had 10K burning a hole in my pocket, I'd probably choose an Apple over a Rolex. I just can't fathom why anyone would want to spend that much money on any kind of watch. What exactly makes it worth so much? Doesn't Timex tell the same time?
jastroff
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jastroff,
User Rank: Ninja
3/31/2015 | 9:54:10 AM
Re: Isolating millions of loyal but not so rich fans
>> : I really don't think Apple would like to compete with Rolex over the watches. I think they belong to a completely different league and the target audience is much different. Apple is targeting towards young, rich Apply fanboys while Rolex is meant for the more mature and wealthy individuals.

 

Will those young Apple fanboys grow up and forsake their Apple watches for a Rolex? or have both? We shall see...
tzubair
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tzubair,
User Rank: Ninja
3/31/2015 | 5:07:40 AM
Re: Isolating millions of loyal but not so rich fans
"But wont that isolate millions of loyal Apple fans who cant dish out 1000+ dollars and end up getting a less than desired experience. Afterall Apple is all about experience."

@nasimson: I think the idea is to "skim" the market first and only target the crazy loyal ones who're going to buy it all costs. Once Apple is done with that, it will lower the price to make it more affordable for the masses. Apple has been doing that with all the other launches.
tzubair
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tzubair,
User Rank: Ninja
3/31/2015 | 5:03:02 AM
Re: Isolating millions of loyal but not so rich fans
"Well, I guess Apple's approach answers our earlier debate of how they will compete with Rolex, etc."

@jastrof: I really don't think Apple would like to compete with Rolex over the watches. I think they belong to a completely different league and the target audience is much different. Apple is targeting towards young, rich Apply fanboys while Rolex is meant for the more mature and wealthy individuals.
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