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Apple Car: Drive Different
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tjgkg
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tjgkg,
User Rank: Ninja
2/21/2015 | 12:49:13 PM
Digital DeLorean
The first thng i thought of when i saw the concept picture was that it was a DeLorean! There should have been a line in there about how Apple's metallurgists developed extremely hard and special steel for the chasis and frame to increase safety. Of course you will need to have the Apple Car App on your iWatch in order to start the car.
Gary_EL
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Gary_EL,
User Rank: Ninja
2/21/2015 | 4:03:34 PM
Re: Digital DeLorean
Apple and everyone else can do all the developing they want, but the limiting factor is still the battery. They take too long to charge. They are inefficient in terms of the amount of energy they take to charge vs. the amount of energy they can ultimately deliver. If the battery problem is ever solved, it will change the world completely. It's absolutly amazing how much solar energy impinges on an acre of land.

The one thing I don't understand is why the GM volt never took off? The drive train is all electric, with the gas engine only there to power a generator to charge the battery if you get stuck. Maybe the gas engine and generator can be replaced with a fuel cell which can run on a fuel that is cleaner than gasoline, such as alcohol?
KarlH
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KarlH,
User Rank: Apprentice
2/23/2015 | 11:44:53 AM
Re: Digital DeLorean
I would assume that the fuel cell is the technology they would be shooting for. While I am not a battery engineer, I would have to imagine that the battery technology now and in the near-distant future will remain inadequate for long distance car travel and short recharge. The fuel cell makes the most sense for any auto manufacturer to resolve and develop into a low cost solution. If you could pump in 12 gallons of water and get 1000+ miles from a fuel cell generating electricity for the drive system, that is a win-win for drivers and the environment. Cars powered on gas would eventually become historical items stored in a grandmothers garage for 50+ years.

The biggest problem to fuel cell development may be, in my opinion, the Oil industry stranglehold on development to prevent profit errosion of their billions of dollars empire.

As for Apple... more power to them, but I am certain the vast majority of people will be unable to purchase their cars due to an overwhelming price point and the likely possibility that it will have to be replaced every couple of years to insure Apple profitibility.
mejiac
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mejiac,
User Rank: Ninja
2/23/2015 | 12:34:32 PM
Re: Digital DeLorean
@Gary_EL,

I think that having the folks from Apple R&D take a look at the concept of a car and break down in a way that they can deliver a simliar (or better) experience is already worth the effort. The fact that you have a fresh pair of eye looking at something that's been around for ages is a huge driver of new solutions to old/existing problems.

So lets see what happens further down the road
mejiac
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mejiac,
User Rank: Ninja
2/23/2015 | 12:37:05 PM
Re: Digital DeLorean
@Gary_EL,

Regarding why the Volt never took off, I think it really has nothing to do with the car itself, but more of the infrastructure of the surrounding environment. Electric Cars require charding stations, and sadly there are only easilly availalbe in metropolitan cities, but in other areas it's still in diapers (if at all).

If a were to purchase an electric vehicle, I would definitly have issues since I haven't seen the first charging stationg anywhere near my recurring commute.

Going forward electric cars will have greater acceptance, once the infrastructure is there to support it.
Gary_EL
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Gary_EL,
User Rank: Ninja
2/23/2015 | 12:42:32 PM
Re: Digital DeLorean
It is a chicken-and-egg situation, isn't it? No charging stations until the concept is accepted, and no acceptance until the charging stations are available. Sadly, a negative result of collapsing oil prices is less interest in electric vehicles overall.
mejiac
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mejiac,
User Rank: Ninja
2/23/2015 | 12:48:05 PM
Re: Digital DeLorean
@Gary_EL,

Correct,

I think one approach that automotive companies can do to prove the worth of an all electric vehicle society is perhaps engaging in model community concepts to see how the results go.

Targetting a small town and having everyone drive an electric vehicle (with the assumption that the town would have the structure tu support the vehicles) would definitly lead to a lot of leassons learned
KarlH
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KarlH,
User Rank: Apprentice
2/23/2015 | 1:29:30 PM
Re: Digital DeLorean
The Volt's poor acceptance has nothing to do with charging station availability. It runs on gas when the battery supply is low/depleted. It is economics 101. The car was supposed to do 50-75 miles on one charge. In actuality, it gets about 30-40. It was supposed to be under $30K (original target of $25 if I am not mistaken) and it never hit that. My little Saturn ION gets about 29-30 mpg combined and 34-35 on the highway and it originally cost about $17K. So if you got a deal on a Volt at $30K, that is $13K you have to make up in unpurchased fuel. So I drive my Saturn about 15K/year at the combined average of 29 mpg = 517 gallons @ $3.00/gal (avg for last x years) = $1,713. So that would mean you need a minimum of 7.6 years to pay off the difference. It is just a poor return on investment.
mejiac
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mejiac,
User Rank: Ninja
2/24/2015 | 10:40:11 AM
Re: Digital DeLorean
@KarlH,

THank you for your comment, and I do share them. Recently a collegue of mine acquired a Hybrid, but she was getting the same milage as my Kia Forte, but it cost her a lot more. So you do bring up a really good point. A Hybrid is suppose to provide above average performance, so it's no surprise consumers are staying away from them if they can bet the same performance on a convential (yet efficient) vehicle.

 

 
Susan Fourtané
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Susan Fourtané,
User Rank: Author
2/21/2015 | 11:39:08 PM
Re: Digital DeLorean
tjgkg, 

"There should have been a line in there about how Apple's metallurgists developed extremely hard and special steel for the chasis and frame to increase safety."

There was a line for that: "The Apple Car and Apple Car Sport have been sculpted from graphene-reinforced aluminum of unsurpassed strength and durability. The Apple Car Executive adds a layer of synthetic polymer that allows the vehicle to self-heal minor dents and abrasions."

"Of course you will need to have the Apple Car App on your iWatch in order to start the car."

There is no need for that. According to the "press release," the Apple Car will use TouchID for ignition and door opening. 

-Susan
mak63
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mak63,
User Rank: Ninja
2/22/2015 | 3:47:47 PM
accident
Apple car, not really a bad idea. Nevertheless, what will happen to the Apple brand if something goes wrong with the car (manufacturing defect), and a person losses his/her life?
Anyway, the Onion's story is really funny, specially these:
  • Windshield features four times as many pixels as reality

 
  • Full vertical integration with Apple Gasoline

 
  • Sticker price of $85,000 drops to $199 with two-year Verizon contract

 
  • Wheels turn into rainbow pinwheels whenever car stalls

 
nomii
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nomii,
User Rank: Ninja
2/23/2015 | 5:13:52 AM
Re: accident
I am sure prematurely addressing a manufacturing defect would be critical in case of apple because any other new company may not get such media coverage in case of an accident. Also I think they would be focusing much on safety as well as limiting the speed in a first few years.
D. Henschen
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D. Henschen,
User Rank: Author
2/23/2015 | 4:54:04 PM
Remember how Apple lost it's way after Jobs was ousted?
Apple was a mess when Jobs returned to the company. The first thing he did was consolidate many overlapping products so it could concentrate on building excellent core products. We're aleady seeing Phablets and mini tablets and, soon, watches (of questionable value). Automobiles require a lot of low tech (transmissions, suspensions, brakes, wheels, bodies) as well as high-tech guts. I think it would be mistake for Apple to venture into the automoitive segment.
nomii
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nomii,
User Rank: Ninja
2/25/2015 | 5:41:51 AM
Re: Remember how Apple lost it's way after Jobs was ousted?
Apple don't labeled such a product with its name which has been developed by other manufacturers like Google nexus and this is the reason consumer trust their products. So if they would be manufacturing the car in the same fashion than they will be facing challenges especially in mechanical engineering which is not their area of expertise.  On the other hand if they get it from someone else, than the trust will not remain the same.
Somedude8
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Somedude8,
User Rank: Ninja
2/23/2015 | 10:54:08 PM
Too many specs
Apple ads dont seem to dwell too much on specs, their marketing is riduclously good somehow that they don't need to. I think their ads would be way way more vague. The campaign might start with something under a sheet, a tiny apple logo in the bottom corner, and thats it, for like a year. Then when the sheet comes off, it would reveal an unusually shaped... I guess its a car, but its not like any car I have seen. They would then run that for another year.

By the time the thing hits the market, they would have half the civilized world frothing for one, even though most people have no idea what the specs on the thing are.
nomii
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nomii,
User Rank: Ninja
2/25/2015 | 5:33:50 AM
Re: Too many specs
By the time the thing hits the market, they would have half the civilized world frothing for one, even though most people have no idea what the specs on the thing are.

This is because the trust of their customers that apple has developed over the decades. One this they have always been consistently delivering is quality. So I would not be amaze if such response is received from the people.
AidenRenolds
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AidenRenolds,
User Rank: Apprentice
5/5/2015 | 9:16:31 AM
http://www.tyrepowermiami.com.au/contact1
The idea of Apple making a car is interesting to say the least. I think if they got the right people on board to produce a vehicle it could be a pretty impressive piece of machinery. I don't think it is very wise to shut the company down before they can even release their first model. I'd like to see how their car works when they finally release it first before I give an opinion.



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