Apple Car: Drive Different - InformationWeek

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Apple Car: Drive Different
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User Rank: Ninja
2/23/2015 | 12:34:32 PM
Re: Digital DeLorean

I think that having the folks from Apple R&D take a look at the concept of a car and break down in a way that they can deliver a simliar (or better) experience is already worth the effort. The fact that you have a fresh pair of eye looking at something that's been around for ages is a huge driver of new solutions to old/existing problems.

So lets see what happens further down the road
User Rank: Apprentice
2/23/2015 | 11:44:53 AM
Re: Digital DeLorean
I would assume that the fuel cell is the technology they would be shooting for. While I am not a battery engineer, I would have to imagine that the battery technology now and in the near-distant future will remain inadequate for long distance car travel and short recharge. The fuel cell makes the most sense for any auto manufacturer to resolve and develop into a low cost solution. If you could pump in 12 gallons of water and get 1000+ miles from a fuel cell generating electricity for the drive system, that is a win-win for drivers and the environment. Cars powered on gas would eventually become historical items stored in a grandmothers garage for 50+ years.

The biggest problem to fuel cell development may be, in my opinion, the Oil industry stranglehold on development to prevent profit errosion of their billions of dollars empire.

As for Apple... more power to them, but I am certain the vast majority of people will be unable to purchase their cars due to an overwhelming price point and the likely possibility that it will have to be replaced every couple of years to insure Apple profitibility.
User Rank: Ninja
2/23/2015 | 5:13:52 AM
Re: accident
I am sure prematurely addressing a manufacturing defect would be critical in case of apple because any other new company may not get such media coverage in case of an accident. Also I think they would be focusing much on safety as well as limiting the speed in a first few years.
User Rank: Ninja
2/22/2015 | 3:47:47 PM
Apple car, not really a bad idea. Nevertheless, what will happen to the Apple brand if something goes wrong with the car (manufacturing defect), and a person losses his/her life?
Anyway, the Onion's story is really funny, specially these:
  • Windshield features four times as many pixels as reality

  • Full vertical integration with Apple Gasoline

  • Sticker price of $85,000 drops to $199 with two-year Verizon contract

  • Wheels turn into rainbow pinwheels whenever car stalls

Susan Fourtané
Susan Fourtané,
User Rank: Author
2/21/2015 | 11:39:08 PM
Re: Digital DeLorean

"There should have been a line in there about how Apple's metallurgists developed extremely hard and special steel for the chasis and frame to increase safety."

There was a line for that: "The Apple Car and Apple Car Sport have been sculpted from graphene-reinforced aluminum of unsurpassed strength and durability. The Apple Car Executive adds a layer of synthetic polymer that allows the vehicle to self-heal minor dents and abrasions."

"Of course you will need to have the Apple Car App on your iWatch in order to start the car."

There is no need for that. According to the "press release," the Apple Car will use TouchID for ignition and door opening. 

User Rank: Ninja
2/21/2015 | 4:03:34 PM
Re: Digital DeLorean
Apple and everyone else can do all the developing they want, but the limiting factor is still the battery. They take too long to charge. They are inefficient in terms of the amount of energy they take to charge vs. the amount of energy they can ultimately deliver. If the battery problem is ever solved, it will change the world completely. It's absolutly amazing how much solar energy impinges on an acre of land.

The one thing I don't understand is why the GM volt never took off? The drive train is all electric, with the gas engine only there to power a generator to charge the battery if you get stuck. Maybe the gas engine and generator can be replaced with a fuel cell which can run on a fuel that is cleaner than gasoline, such as alcohol?
User Rank: Ninja
2/21/2015 | 12:49:13 PM
Digital DeLorean
The first thng i thought of when i saw the concept picture was that it was a DeLorean! There should have been a line in there about how Apple's metallurgists developed extremely hard and special steel for the chasis and frame to increase safety. Of course you will need to have the Apple Car App on your iWatch in order to start the car.
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