Jawbone's 2 New Fitness Trackers - InformationWeek

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Jawbone's 2 New Fitness Trackers
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Alison_Diana
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Alison_Diana,
User Rank: Author
11/7/2014 | 9:25:47 AM
Re: Breaking Down the Data
Like you, @zaioius, I think Jawbone was smart to recognize not everyone is willing or able to plunk down almost $200 for a fitness band. To me, $50 (or $65, if you add the strap) is about the right price point for a device that some studies suggest gets put in the back of a drawer after approximately six months. Now, I haven't tried the new Jawbone, but the low-cost fitness tracker sounds like really good value for the money given the free software that goes with it. Out of all the (many and growing number of) these devices flooding the market in time for the holidays, I'd put this one at the top of my list to review. At least for now!
zaious
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zaious,
User Rank: Ninja
11/7/2014 | 2:14:01 AM
Re: Breaking Down the Data
The market is growing for this kind of devices. One great thing about these kind of devices is : they are not very expensive (I am talking to you , smartwatch!). Its affordabilty makes them perfect gifts also. 

I agree on the naming of colors. They could simply tell: it is black! 
D. Henschen
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D. Henschen,
User Rank: Author
11/6/2014 | 7:12:29 PM
Jawbone products are nice!
I have a Jawbone Big Jambox Bluetooth speaker and it's excellent. Simple and easy to use with surprisingly powerful sound for its size. If these trackers have the same quality, I say thumbs up. The stats look good. I tried the Fitbit, and although it has more stand-alone display options (without looking at the app) than Jawbone's clip-on, the charge only lasts a week or so. Jawbone's clip-on costs half as much and the battery lasts six months. As for the more expensive band, I'd have to see the connection methods and display to really judge.
Alison_Diana
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Alison_Diana,
User Rank: Author
11/5/2014 | 2:46:56 PM
Re: Breaking Down the Data
I have noticed that fitness tracker developers pay a lot of attention to the colors and the names of the colors of their devices. Reminds me of when, as a freelancer, I wrote web copy for a reseller of mobile phones and accessories. I've never seen so many ways to describe black and red!
Ariella
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Ariella,
User Rank: Author
11/5/2014 | 2:37:22 PM
Re: Breaking Down the Data
@Alison I can picture certain people making their selection based on color alone. But it is good to have different features to select from. 
Alison_Diana
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Alison_Diana,
User Rank: Author
11/5/2014 | 2:23:08 PM
Breaking Down the Data
Must say, the software's ability to discern whether a user is hydrated looks really interesting, living in FL as we do -- and makes me far more likely to check out this Jawbone product over competitors that don't have this feature. Like any gizmo or wellness device, users must figure out the features of most use to them personally, then compare products with those capabilities (in their price range), rather than get swayed by colors or other gee-whiz capacities that might go unused. 
Alison_Diana
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Alison_Diana,
User Rank: Author
11/5/2014 | 2:19:49 PM
Re: new fitness trackers
You said it, Ariella! Jawbone has the right idea, in terms of differentiating its product by the software -- and in offering a low-cost alternative for people who are generally interested in something more sophisticated than a pedometer but who don't want to spend around $180 on a fitness tracker. Around the $50 mark, I can see healthcare providers buying them in bulk (surely there's a volume discount?) and giving them to at-risk patients such as diabetics, at-risk pregnancies, post-surgery, etc., to encourage their use (and promote the ongoing goal of patient engagement).

 
Ariella
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Ariella,
User Rank: Author
11/5/2014 | 1:22:25 PM
new fitness trackers
Well it is the season for such things. I saw Fitbits for sale at Bed Bath and Beyond today. I don't believe it's normal stock. A lot of things are added in for the holiday season as potential gifts. The advantage of fitness related stuff is that people may even buy them for themselves after the holidays when they take on the inevitable resolution to lose weight. 


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